Hungry for Happiness Case Study - LeadQuizzes

Hungry for Happiness

3,934 new health leads in 4 months

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THEIR STORY

Helping women and men love their body

Hungry for Happiness empowers women and men around the world who are suffering in silence from eating disorders.

THEIR GOAL

Build a list of women and men struggling with body image and eating disorders

Founded in October 2014, Hungry for Happiness knew that building their email list of women and men struggling with their body image and eating disorders, would be an effective way to constantly reach their tribe.

THEIR SOLUTION

Emotional Eating Quiz

Hungry for Happiness created an emotional eating quiz that helped women understand their personality type and how they related to food. Traffic was driven using Facebook ads through the quiz. Once they answered all the questions, they opted in with their name and email and were given their results.

KEYS TO SUCCESS

The first thing Hungry for Happiness did to improve their results was reduce the number of questions from 25 to 10 because they found too many people were dropping out of the quiz because it was too long. The next thing they did was simplify the question and answers. Many of the questions were complex and difficult to answer. By simplifying this, people got through the quiz much faster and drop off was improved.

THEIR RESULTS

Hungry for Happiness used LeadQuizzes to build their email list by 3,934 leads in 4 months at a cost per lead of only $0.69.

3,934 leads in 4 months

$0.69 cost per lead

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