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Her Story

Massachusetts Real Estate

Terri Hart is a real estate agent with RE/MAX COMPASS based out of Westfield, Massachusetts.

Her Goal

Create a predictable source of real estate leads

Terri Hart wanted to find alternative ways to generate leads other than referrals or using sites like Zillow that offered poor lead quality.

Her Solution

Terri Hart created a simple “Where should you live?” style quiz. She posted it in 30 different local Facebook groups, generating 1,010 leads for free. After the quiz she was able to follow up with them about specific listings based on the results they got.

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Keys to Success

Testing different quizzes and lead sources

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Fun Quiz

Terri created a fun quiz that people would enjoy taking and sharing.

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Post In Facebook Groups

Terri posted her quiz in 30 local groups, receiving about 30 optins per group.

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Facebook Connect

Using Facebook connect for the lead capture in Facebook groups was a big reason her lead capture was 49%.

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Custom Follow Up

Based on the city that would be best for them, Terri followed up with listings in those areas.

HER Results

Terri Hart used LeadQuizzes to generate 1,010 real estate leads in 2 weeks.

1,010

leads generated

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