Massachusetts Real Estate
Terri Hart is a real estate agent with RE/MAX COMPASS based out of Westfield, Massachusetts.
Create a predictable source of real estate leads
Terri Hart wanted to find alternative ways to generate leads other than referrals or using sites like Zillow that offered poor lead quality.
Terri Hart created a simple “Where should you live?” style quiz. She posted it in 30 different local Facebook groups, generating 1,010 leads for free. After the quiz she was able to follow up with them about specific listings based on the results they got.
Keys to Success
Testing different quizzes and lead sources
Terri created a fun quiz that people would enjoy taking and sharing.
Post In Facebook Groups
Terri posted her quiz in 30 local groups, receiving about 30 optins per group.
Using Facebook connect for the lead capture in Facebook groups was a big reason her lead capture was 49%.
Custom Follow Up
Based on the city that would be best for them, Terri followed up with listings in those areas.
Terri Hart used LeadQuizzes to generate 1,010 real estate leads in 2 weeks.1,010