Women’s Most Trusted Fitness Icon
Kathy Smith has stood at the forefront of the fitness and health industries for more than 30 years. With a collection of best-selling books, videos, audios and DVDs on walking, strength training, yoga, Pilates, dance, aerobics and nutrition, Smith has sold over $500 million in lifestyle products and fitness equipment.
Inspire others to be the best they can be
Kathy Smith has impacted millions of lives throughout her career. She pioneered the fitness movement by releasing the first fitness videos to the marketplace and she has been serving the boomer generation for over 30 years. Kathy decided it was time to start connecting with new audiences by using a new channel, Facebook, to build her email list.
We were able to talk to my audience and get immediate feedback over night. LeadQuizzes helped me fine-tune not only my marketing, but more importantly my product development. This was just monumental. It’s been a real gift to have these guys in my life, they’re terrific people. Working with them is just too much fun!
– Kathy Smith
Energy Vitality Quiz
Kathy Smith created a quiz to help women understand why they were potentially having lower energy levels. Her quiz was then advertised on Facebook. Once someone clicked the ad, they were given 12 questions to answer about their energy and habits. After they answered all the questions, they were asked to opt-in with their name and email and were told what was potentially causing them to have low energy.
A new channel for inexpensive leads
Kathy Smith found that by using LeadQuizzes and Facebook advertising, she was able to reach new audiences of boomers and inspire them to be the best they can be. With her quiz, she was able to engage them in a fun way at a very inexpensive cost per lead. Because of the cost per lead, Kathy was able to provide her customer with quality video content to serve them better.