From pro soccer player to NY Times bestselling author
Yuri Elkaim is a renowned holistic nutritionist, fat loss expert, former pro soccer player, and the NY Times bestselling author of The All-Day Energy Diet. Over the past two decades he’s helped more than 500,000 people transform their bodies and health and he’s on a mission to help 10 million more by 2018. He’s been featured on the Dr. Oz Show, The Doctors, Huffington Post, and Men’s Fitness.
On a mission to help 10 million people
Yuri has struggled for years to use Facebook as a source to reach and help new people. His ad accounts were constantly getting banned and he wanted a Facebook compliant and scalable way to get in front of and capture the contact information of people interested in improving their abs.
What Yuri Elkaim Thinks About Yazamo and LeadQuizzes
Ab Workout Quiz
We setup a new Facebook ad account for Yuri and targeted people interested in improving their ab workouts. Once someone clicked on a Facebook ad, they took Yuri’s ab workout quiz to find out how effective their ab workout was. Next they opted in with their name and email to get their results and were shown a call-to-action to get Yuri’s ab workout program.
The Over-The-Shoulder Case Study
Keys to Success
Always be testing
Yuri was able to generate an ROI positive campaign so quickly because he continually tested the copy and type of sales pages he used. He tested using long copy, short copy, and video sales letters. He also tested using more intriguing copy on his results page to get more people to click to the sales page.
A scalable source of leads
Yuri Elkaim found that by using LeadQuizzes, he was able to get engaged and targeted leads to buy his online ab workout program. Using the LeadQuizzes managed service, he was able to start advertising on Facebook again and create a new scalable and cheap source of leads.