Sponsorship Form Guide + Template

Are you looking for a way to let people know your business accepts sponsorship requests? Or trying to get sponsorship for your organization? Either way, what you need is a quality sponsorship form.

Whether you’re looking to find a sponsor for a particular event or project, or seeking long-term sponsorship, what you need is a handy way to gather information about the sponsorship partnership. This is where sponsorship forms kick in.

They enable you to collect data about both the sponsor and the sponsorship seeker, while easily documenting the entire process of starting a partnership.

Searching for a foolproof way to get more sponsors for your business or nonprofit organization? Search no more! Our sponsorship form template is guaranteed to get you more sponsors! Plus, it’s easily customizable to fit your specific needs.

If you’d like to find out more about why you might need a sponsorship request form and how to create a quality one, keep on reading. In case you just want the sponsorship form template, scroll down.

Let’s dive in.

Why Use a Sponsorship Form

There are many reasons for using a sponsorship form. While it’s pretty obvious why someone would seek sponsorship (lack of funds), it might be more interesting to examine it from the perspective of a company willing to offer sponsorship to an organization or cause.

Sponsorship form

So, in case you’re wondering why would anyone use their business to sponsor a nonprofit organization, here are a couple of things to take into consideration:

  • By sponsoring a nonprofit organization or cause, your business will gain a reputation as one that cares about such causes regardless of profit
  • You’ll get exposure and increased brand visibility by getting mentions on the news or social media, or through different promotional materials used at local events

When considering different sponsorship modes, you can do a one-time sponsorship or you can opt for year-round exposure. When you opt for former, you can sponsor a one-time event or cause. For example, if you own a local restaurant business, you can host a family-deal night for the purpose of raising money for a local cause or organization.

If you’re looking for long-term sponsorship and a year-round exposure, you are probably likely to consider sponsoring an organization in exchange for using your name and logo on their banners, signs, and other materials.

Whatever your reason for wishing to support a nonprofit, there’s hardly a better way to let such organizations know that you’re willing to help than to include a sponsorship request form to your website, share it on social media or via email.

That being said, you need to know that sponsorship (nonprofit sponsorship, to be more precise) and donation are two different things. But what exactly is the difference?

Sponsorship vs. Donation

Even though the distinction between the two seems to be clear, some people still confuse donations and sponsorships.

Donation is a gift usually given to nonprofit organizations or charities (in form of money, goods, items, workforce, and so on) while expecting nothing in return. Sponsorship, on the other hand, means creating a long-term relationship with a nonprofit organization that would benefit both parties in a way.

With sponsorship, you’re buying some sort of recognition. Basically, you’re giving money in exchange for promotion and exposure. Sponsoring a nonprofit organization, event or cause means being mentioned in the program, thanked in speeches, or promoted throughout their daily activities.

Commercial sponsorships, on the other hand, mean your business’ promotion on a larger level. For example, if you’re sponsoring a TV program, you can get them to show your commercials. Or, it’s a common practice in sports marketing to sponsor a team, league or competition in exchange for your name on jerseys or on a sign at the stadium.

3 Tips for Creating a Quality Sponsorship Form

1. Ask for all the relevant information and relevant information only

The LeadQuizzes form field options enable you to easily obtain all the information you need about the sponsor and your potential partnership using a sponsorship form.

In most cases, the bare minimum information you need to get will include the name of the parent organization (if it differs from the business name under which they operate), the name and contact information (email and/or phone number) of the person in charge of sponsorship deals and the amount to be paid as a part of the sponsorship deal.

2. Apply a clean and engaging form design

As with more forms, you should aim to make it as easy and straightforward for your users to click on that “Submit” button. Plus, as nobody really enjoys filling out forms and giving away their information, you need to make sure your sponsorship form is engaging enough to get them to complete the entire form.

The LeadQuizzes form builder allows you to design a clean and easy-to-fill-out sponsorship form using a variety of customization options. It enables you to add different types of form fields, date pickers, country and country code selectors,  drop-down menus and checklists, even videos and photos.

When designing your sponsorship form, make sure fields are long enough for your potential sponsors to fill in all the necessary information. You should also consider breaking the form into several steps if you need to obtain clearly distinctive sets of data. In that case, make sure you don’t overwhelm your users with too many steps or with irrelevant fields.

3. Clearly point out the sponsorship benefits

Regardless of any additional discussions you might have had over the phone or via email, it’s always a good idea to point out the most significant sponsorship benefits on the form itself. Your potential sponsors are likely to find it reassuring and it will help make sure everyone is on the same page.

You can choose to briefly outline those benefits on the cover page of your form, as a separate step within the form, or on the “thank you” page after the user submits the form. It will remind your sponsors of all the benefits of the sponsorship partnership.

Above, we’ve presented you with some tips for creating a quality sponsorship form. Still, we get it if you don’t want to put your time and effort into creating one yourself. That’s why we have created this sponsorship form template for you to use right away. The best thing – it’s completely free for all our users, just log in to your LeadQuizzes account and start getting more sponsorship deals!

Sponsorship Form Template

To use our FREE sponsorship form, click on the image below. Not only will this template enable you to collect all the information you need about your sponsorship deals, but it will also allow you to easily pass the obtained information to numerous automation and management tools (such as MailChimp, Infusionsoft, and so on) that integrate with all the LeadQuizzes forms.

Note that you will have to log into your LeadQuizzes account to use this and many templates more. Don’t have one yet? Sign up for a free LeadQuizzes account now. Click on the image below and enjoy all our functionalities for 14 days completely FREE!

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Create online quizzes with LeadQuizzes for FREE!

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