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You’re about to conduct important research for your studies, work, or simply to satisfy your own curiosity. You’ve created a well-thought-out survey with a ton of relevant questions. The next step is to send out the surveys, gather the responses, analyze them, and… but wait. Who are you going to send the surveys to? Ok,…

Whether you’re looking to find out more about your audience’s consumer habits, whether they’ve heard about your brand or not, or how much they would pay for your services (without feeling ripped off), what you need to do is some serious market research. But how to choose from so many different types of market research?…

With online surveys, as well as in life, first impressions are often all that matters. Whether you’ve received a survey via email, stumbled upon it on social media, or were required to take it on a particular website, you made the decision whether to take it based on the first screen you saw, right? That…

Let’s face it - there’s only a handful of survey enthusiasts who get psyched about taking surveys. To most people, surveys are an unnecessary burden. So, if you’re doing any kind of research where you need to get opinions from a large pool of people, a question arises -  how to get people to take…

When doing a survey, getting a mere opinion on a particular topic sometimes just won’t cut it. Often you need to go the extra mile and measure the strength of opinions or the degree to which the respondents agree or disagree with a certain statement. If that’s the case, it’s high time you got introduced…

At one point or another, we’ve all used PowerPoint to create slide shows for school projects or work presentations. Still, you should know that Microsoft’s tool’s capabilities go beyond creating slides and presentations. Did you know that you can also use PowerPoint to create quizzes? Of course, just because you can, it doesn’t mean that…

Getting feedback from your customers and acting upon it to address their concerns is a crucial step to better customer success. One of the essential components of that process is Voice of the Customer (VoC), It can help your business retain the existing customers. Moreover, it helps you improve the products and services you’re offering…

You can’t make a great cake with poor ingredients. The right amount of milk, eggs, flour, baking powder, sugar salt – individually they don’t exactly taste great, but together they make for a finger-licking combination. When it comes to quizzes, think of quiz questions as your cake ingredients. Anyone can come up with quiz questions,…