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Casual Fridays, team-building trips, PlayStation, pool parties, and more. These are probably some of the first things that come to your mind when you think “company culture”, aren’t they? Well, company culture is actually much, much more. It enables companies to understand each employee’s unique needs so they can find ways to motivate them in…

Back in the 1930s, it was established that smoking cigarettes is in some way correlated with lung cancer. But tobacco companies had a ready reply - “Ok, while that MIGHT be true, a mere correlation doesn’t prove that cigarettes CAUSE lung cancer.” This example shows both the pros and cons of correlational research. While it…

Doing quality research is never an easy task. Actually, it’s much more than just coming up with relevant questions and answer options and collecting data. You need to make sure the data obtained is properly analyzed in order to draw meaningful conclusions that can have a positive effect on your business or scientific study. Research…

For as long as I can remember, Freddy the Chimp has been high-fiving marketers, making sure our emails reach the right person at the right time. Over the years, however, marketers’ needs have evolved and we started using Mailchimp for more than sending and tracking emails - among other stuff, Mailchimp surveys have become a…

Looking to do a survey but not sure whether your respondents are relevant enough? Making sure you survey the right people is essential for the validity of survey results. And one of the easiest ways to qualify or disqualify respondents based on whether they meet certain criteria is by taking advantage of screening questions. In…

Looking to conduct research? Want to run a survey? Need to collect people’s opinions and attitudes? One of the first things you need to decide on is the survey technique and methodology. And one of the essential questions that raises is - which survey scale are you going to use? With so many measurement scales…

Launching a new product? Considering whether you should offer new services or tweak the current ones? Such moments can be challenging both for established brands and those just trying to break into the market. Whenever you have something new to offer to your customers, there are numerous factors to be taken into account if you…

The three main goals of research are prediction, description, and explanation. While making accurate predictions or explaining the causes and effects of different events demand a lot of insight and scientific work, describing situations should be a pretty straightforward process, shouldn’t it? Yes, but only if you’re employing the right descriptive research methods and techniques.…