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The quality and reliability of your research depends on many different factors. Have you determined your target audience? Do you plan to survey a sample or an entire population? Have you decided on research methods and techniques you’re going to use? What is the end goal of your research and how do you plan to…

Tying paying customers to marketing channels or advertising sources that brought them to your business can be vital for your growth. It allows you to pinpoint which marketing efforts already work well and which ones you need to improve or stop using. One of the easiest ways to do so is simply by asking the…

In the digital world, lead generation has become an integral part of every viable marketing strategy. Pretty much everyone in the business world is generating, acquiring, nurturing, qualifying, and talking about leads these days. But at what cost? Let me introduce you to cost per lead (CPL), one of the most important metrics when it…

Have you ever wondered how accurate your survey data really is? Let’s face it - unless you survey every single person in a certain population, it’s improbable that your results will completely accurately represent the entire population you’re researching. But the good news is that you can easily get a good idea of how close…

In recent years we’ve witnessed a massive expansion in all kinds of offline and online training. As education has become one of our top priorities, students, job seekers and employees looking to grow their knowledge and skills are constantly on the lookout for quality training, courses, and certification programs. If you’re in the training business,…

Thanks to Buzzfeed and Facebook, at one point or another, we’ve all had our feeds flooded with picture quizzes. But have you ever wondered how can you create your own picture quiz? In this post, we’ll show you how you can create your own picture quiz, share several ready-made image quiz templates, and suggest where…

Looking for a Google Forms alternative? Even if you haven’t had the chance to create a Google Form till now, you must’ve at least filled out a form or two, whether to apply for a freelance gig, register for an event, or leave your credit card details and passwords to hackers. Ok, I hope you…

Looking for SurveyMonkey alternatives? With dozens of survey tools out there, finding the right one for your needs can be quite a challenge nowadays. Sure, SurveyMonkey is one of the pioneers in the field. One might even say that they have revolutionized the old paper survey industry. Still, at one point this was also true…