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With so many different research methods and measurement scales out there, researchers, statisticians, and marketers are often left clueless so as which one they should choose for their particular needs….

Survey vs questionnaire – wait… aren’t those two the same thing? Even though many people have been using the two terms interchangeably, they’re not. But don’t worry, even professional researchers…

…Coke in stores nowadays, isn’t it? So how did a brand giant such as Coca Cola fail at market research? Well, they used the wrong research method in the wrong…

Casual Fridays, team-building trips, PlayStation, pool parties, and more. These are probably some of the first things that come to your mind when you think “company culture”, aren’t they? Well,…

Any survey-based research is only valuable if its results are valid. Still, many brands and companies are making important decisions based on unreliable data collection. There’s one factor they are…

You’ve probably already got the primary areas of content marketing covered. You may have a blog you try to contribute to regularly, and you might even create whitepapers and eBooks…

“Study Shows Bacon is Beneficial to Your Health” Now that I got your attention, I have to disappoint you. Unfortunately, the beneficial effects of bacon on your health have not…

Have you ever wondered how accurate your survey data really is? Let’s face it – unless you survey every single person in a certain population, it’s improbable that your results…

Social media is one of the fastest growing trends ever – some say it has grown faster than the Internet itself. According to Statista, as of 2018, nearly 1 in…

Written communication has become the staple of team organization and management, so creating various business-oriented documents often may feel like a daunting task. However, if you create the right template…

A questionnaire is an important part of every business-customer experience if you want to stay on top of your game. Reaching out to users of your products or services is…

Badly formulated questions are the best way to ruin the validity of your survey results. That’s why you need to know how to recognize and avoid using them in order…