$800,000 in new business and 4,000 new leads from Facebook ads at $13.50 per lead.

THEIR GOAL

Generate qualified leads and segment his audience.

Charlie was looking to grow his email list and segment his audience for his online advertising service business. Before quizzes, he used video training and PDF guides to generate leads. But there was the issue of segmenting his audience and understanding their needs which made him start looking for a lead magnet that was more interactive and had a high level of commitment to one becoming a lead. He did a lot of research and decided to try quizzes. Charlie has grown his email list by 4,000+ new leads in less than one year from Facebook ads traffic.

THEIR SOLUTION

Facebook Ads Strategy Quiz

Charlie created a simple quiz titled ‘’Facebook Ads Strategy Quiz" to help him determine what Facebook ads strategy would best suit his clients. After respondents answered two core questions and opted in with their name and email address, they are redirected to a result landing page that shows them what type of strategy would work best for their business and a CTA button to book a strategy session upon click.

KEYS TO SUCCESS

Embed As CTA On Home Page.

By adding his quiz as a CTA button on the home page of his website, Charlie has showcased his quiz to more website visitors and has generated 8,500+ responses in less than one year.

Automated Email Welcome Sequence.

Following up with leads helps improve their overall experience with your brand. Charlie set up an 8-day email automation sequence for each of the four quiz results that send out nurturing emails to those that completed the quiz.

URL Redirect To Results Landing Page.

Charlie created four landing pages based on the result of his quiz. Upon quiz completion, based on the answers they choose, they are redirected to the results landing page that explains what type of Facebook strategy would work best for them and a CTA button that takes them to book a strategy session with Charlie upon clicking.

Highly Engaging Ads on Facebook.

Charlie created a highly engaging ad on Facebook for his quiz that redirects to a landing page where he has the quiz embedded as a CTA button, and he has generated 36,000+ views.

Testing Different Quiz Pages and Landing Pages.

Testing is important because it helps you improve the results of your campaign. Charlie tested four different quiz pages and twelve different landing pages to achieve the results he has.

THEIR RESULTS

Using Facebook ads to drive traffic to his LeadQuizzes quiz embedded on a page on his website, Charlie has generated $800,000 in new business and 4,000 new leads from Facebook ads at $13.50 per lead.

$800,000 in new business and 4,000 new leads from Facebook ads at $13.50 per lead.