1,273 new leads from Website Organic Traffic in 6 months

THEIR GOAL

Generate qualified leads and understand his audience on a deeper level.

Debbie wanted to grow her email list and generate qualified leads for her online hair loss business. She has always been familiar with quizzes and decided to use them for her business to help her segment her audience and understand their needs on a deeper level. Debbie grew her email list by 1,273 leads in less than 6 months from organic website traffic.

THEIR SOLUTION

How Healthy is your Hair? Take the quiz and find out!

Debbie created a simple quiz titled ‘’How Healthy is your Hair? Take the quiz and find out!’’ to help her understand her audience's needs on a deeper level to know what product to recommend. After respondents answered fourteen quick questions and opted in with their name, email address, and phone number, they are sent to a results page that shows them what type of hair loss problem they are experiencing, with recommended healthy hair regimen to help them tackle this problem.

KEYS TO SUCCESS

Embed As CTA On Home Page

By adding his quiz as a CTA on the home page of her website, Debbie showcased her quiz to more website visitors and generated 2,700+ responses in less than 6 months.

Automated Email Welcome Sequence.

Following up with leads helps improve their overall experience with your brand. Debbie set up an email automation sequence that sends out naturing emails to those that completed the quiz.

Result Page.

Debbie created six funnels based on the problems that her respondents may be experiencing with hair loss. Upon quiz completion, based on the answers they choose, they are taken to a results page that explains what type of hair loss problem they are experiencing, with recommended healthy hair regimen to help them tackle this problem.