Top Rated Reputation Management Software for Agencies

The power of customer reviews is something every online marketer is well aware of. But as your client’s brand grows, it becomes about more than feedback on your page. You need to track how often people talk about your brand, in which context, and what they say.

With a plethora of massive social networks at their disposal, customers became more empowered than ever, and their word now carries a lot more weight as it can be heard and seen in any corner of the globe.

Reputation management software is one way to keep track of brand users’ pulse, so in this article, we will talk about some top-rated options you have at your disposal.

LocalClarity

Recommended for: clients with multi-location physical stores

LocalClarity touts itself as the world’s most cost-effective review management platform, empowers multi-location businesses in 61 countries. With LocalClarity, you can manage customer reviews, work on local SEO for their website, track customer feedback, and compile this data to build a detailed marketing and reputation management strategy.

Some of the software’s features include:

• Response Management
• Review Monitoring
• Benchmarking
• Data Management
• Statistical Analysis

A particular perk of LocalClarity is that it has solutions for various clients, including digital marketing agencies. Agency package includes multiple profiles per account, allowing you to manage several different clients under one account, with adjusted pricing.

You can also use white-label reporting to keep clients up-to-date with the latest news. Also, agency clients are invited to contribute to the development roadmap of the software.

Finally, LocalClarity allows agencies to go through a fully functioning free trial to secure a key client.

Pricing

All LocalClarity’s plans include review integrations, inbox, Google My Business insights and listing management,  reporting, notices, downloads, unlimited activity, and unlimited users. For first 10 business location, LocalClarity charges $12/month per location. For more than 10 locations, the price drops to $8/month per location.

Feedback

LocalClarity holds a 5-star rating based on 11 reviews on Capterra, G2 Crowd and GetApp.

“I find managing client reviews, making location data (granular and robust reporting system) easy to read and dissect to be the ideal help. The messaging system on the platform may not be as interactive as some other platforms in regards to social media, however, their forte is the Location data side of things,” says one reviewer.

Vocus Social Media Software

Recommended for: beginner clients looking to get the buzz going

Vocus Social Media Software has a few specific perks that make it a perfect tool for building your client’s reputation from scratch. Vocus enables you to manage your social media accounts across different platforms with a fairly simple interface.

But Vocus is not just any social media management app – with this reputation management software, you can find your client’s potential customers and get in touch with them or reach influencers for your targeted audience.

You can also use PR specialized features to reach the audience via online, print, and broadcast channels. Some of its features include:

• Influencer Tracking
• Sentiment Analysis
• Trend Tracking

Pricing

Vocus does not display pricing information on its website. If you are interested in demo, you have to sign up here.

Feedback

Vocus holds a 4 out of 5-star score based on more than 40 reviews on Capterra.

“Cision copes well not only with press releases in more than 40 languages, but also with the distribution of content in social networks, with the creation of media lists, the search for suitable media in the coverage area, the collection and analytics of data and many other possibilities for PR through SMM and in public relations. Substantially it is worth trying Cision if you need effective analysis of data in social media and assistance in their research. One of the best tools for creating targeted media lists and monitoring. However, PRWeb often sends releases to sites with very low or zero traffic, while the data, even for the last month, may differ significantly, which casts doubt on their veracity. It will come more like additional help than the main tool,” says one reviewer.

Oktopost

Recommended for: mid-market and enterprise B2B clients who want to keep track of their ROI

Oktopost enables you to distribute content on a large-scale across different social networks and profiles. The perk of this reputation management software is that it allows you to see the return of investment on social media, identifying where your leads are coming from. You can assign a certain financial value to every social media activity and calculate whether the investment is worth it.

With Oktopost’s social listening feature, you can track keywords, mentions, and competitor pages to measure follower growth, track conversations, and audience demographics. You can also see which type of content performs best for your business.

Oktopost also enables you to keep every mention, comment, and direct message in one place and respond in a timely manner. In the same dashboard, you can assign employees to communicate with the customers, and manage all inbound and outbound conversations.

You can also closely track your employees’ engagement and performance, and carry out a successful employee advocacy program, turning them into top brand ambassadors.

Oktopost’s features include:

• Campaign Management
• Response Management
• Social Media Metrics
• Social Media Monitoring
• Automated Publishing
• Brand Tracking
• Content Management
• Customer Engagement
• Multi-Account Management
• Multi-User Collaboration
• Post Scheduling
• Reporting/Analytics
• Social Media Monitoring

Oktopost integrates with all major marketing automation platforms such as Marketo, Act-On, Eloqua etc.

Pricing

Oktopost does not display its prices on their website, so you need to contact them directly.

Feedback

Oktopost holds a 4.5/5-star rating based on 49 reviews on Capterra.

“Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we’re now Silver Oktopost Partners,” says one of the reviews.

“In the future, we’d like to see more segmentation on the leaderboard – by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.”

BrandsEye

Recommended for: businesses of all sizes looking to monitor their performance on social media

BrandsEye is a crowd-supported reputation management software that focuses on social media monitoring solution with business intelligence functionality. It is less robust, monitoring oriented software for any type of client.

BrandsEye will provide you with accurate sentiment analysis, and social media insights on your business brand. Its features include:

• Campaign Management
• Response Management
• Sentiment Analysis
• Social Media Metrics

Pricing

The price of BrandsEye services is not displayed, so you have to contact them directly and ask for a demo.

Feedback

BrandsEye has a 5/5-star rating on Capterra based on 10 reviews.

“Thanks to Brandseye’s unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions,” says the reviewer who was in charge of raising brand awareness for The Cape Town Festival of Running.

“I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye.”

Conclusion

When we compiled this list of top rated reputation management software, we tried to bring you names you won’t see in every other listicle. Also, we tried to focus on solutions that work for both solo marketers and agencies.

However, if you like to play safely and stick with the big players such as Hootsuite, you will find more details about its performance here.

Do you have any recommendation when it comes to reputation management? Leave a comment and tell us your experience!