58 Branding Quotes to Help Transform Your Brand Image

Building strong brand awareness and loyalty is vital to the success of any business. But how to build a powerful brand? Marketers and entrepreneurs often find inspiration in branding quotes spoken by successful businesspeople who managed to build world-recognizable brands.

That being said, we’ve created a compilation of 58 branding quotes to turn to for inspiration. Hopefully, these branding-related words of wisdom will transform the way you think about branding, marketing, storytelling, innovation, creativity, and more.

General Branding Quotes

1. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

branding quotes

2. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook

3. “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

4. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

5. “Your brand is not what you sell.” – John Iwata

6. “A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Jean-Noel Kapferer

7. “Branded content is created for a company. A content brand is created for a valuable company.” – Drew Davis

8. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson

9. “Your culture is your brand.” – Tony Hsieh

10. “Design is the silent ambassador of your brand.” – Paul Rand

8 Branding Quotes by Top Brands CEOs

11. “Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Amazon CEO

branding quotes

12. “Brand is just a perception, and perception will match reality over time.” – Elon Musk

13. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.” – Richard Branson, Virgin Group Founder

14. “Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffet, Berkshire Hathaway CEO

15. “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” – Mark Cuban, Dallas Mavericks Owner

16. “For better or for worse, our company is a reflection of my thinking, my character, my values.” 0 Rupert Murdoch, Founder of News Corporation

17. “If your business is not a brand, it is a commodity.” – Donald Trump, President of The Trump Organization

18. “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, Starbucks CEO

Personal Branding Quotes

19. “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters

20. “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Ferriss

21. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

22. “Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker

23. “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” – Gary Vaynerchuk

24. “The keys to brand success are self-definition, transparency, authenticity and accountability.” – Simon Mainwaring

25. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” – Jason Hartman

26. “If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.” -Oprah Winfrey

27. “Even individuals need to develop a brand for themselves …. Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.” – Accelepoint Webzine

28. “Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.” – Dave Buck

29. “In a world where you can be anything, be yourself.” – Etta Turner

30. “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw

31. “Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.” – Krista Neher

32. “There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy

Storytelling and Branding Quotes

33. “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin

34. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith

35. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

brogan quote

36. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

37. “Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

38. “Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu

39. A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. – Scott Bedbury

40. “Make your customer the hero of your stories.” – Ann Handley

41. “When people put their kids to sleep, nobody tells bedtime facts.” – Jonah Berger

42. “Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.” – Amy Pascal

Branding Quotes on Creativity and Innovation

43. “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

44. “Creativity without strategy is called art, creativity with strategy is called advertising.” – Jef L. Richards

creativity quote

45. “Creativity is intelligence having fun.” – Albert Einstein

46. “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

47. “The best way to predict the future is to create it.” – Peter Drucker

48. “Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett

49. “An essential aspect of creativity is not being afraid to fail.” – Edwin Land

woody allen quote

50. “If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” – Woody Allen

51. “The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates

52. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban

53. “If everyone is thinking alike, then somebody isn’t thinking.” – General George Patton

54. “Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott and Anthony D. Williams

55. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan

56. “Today it’s important to be present, be relevant and add value.” – Nick Besbeas

57. “You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein

58. “Pro tip: Watch political campaigns. That’s where innovation is happening in content marketing.” – Devon Hopkins

If our handpicked set of branding quotes has left you wanting more, we have prepared an exhaustive selection of marketing and sales quotes to inspire your business efforts. Perhaps you’d like an insight or two from Steve Jobs on business and innovation? We’ve got that covered as well.

Struggling with social media and customer relations? Maybe our selection of social media and customer service quotes will get you inspired.

In case our selection of branding quotes has inspired you to make some changes in the way you approach business, then you should definitely consider using online quizzes in your marketing strategy, as they are the perfect combination of creativity and innovation.

Build Your Email List By 100K This Year Using Quizzes

Get Started

Build Your Email List By 100K This Year Using Quizzes

Get Started

Leave a comment

Your email address will not be published. Required fields are marked *