KEYS TO SUCCESS
The easiest place to decrease cost per lead is by testing different ad targetting and creative first. It takes the least amount of effort and is easiest to test. Once the ads are dialed in and getting a great click-through-rate, if the cost per lead is still high, it probably means the quizzes needs some work. The first quiz Barlow Herbal Specialties used was over 25 questions. The questions were very situational and hard to answer, which led to people dropping out of the quiz. Once the quiz was simplified and shortened, lead costs dropped down to an average of $0.45/lead.
THE RESULTS
By using LeadQuizzes, Barlow Herbal Specialties was able to start reaching more potential clients that were interested in their content and products outside of their traditional sales channels.
11,660 leads generated in 6 months
$0.45 cost per lead