Bourban and Boots Case Study

THEIR GOAL

Increase leads, sales and engagement

Bourbon and Boots wanted to increase the number of leads and sales from their advertising efforts. Their average lead cost was $1.50 per lead, which was preventing them from growing their email list quickly and being seen by more potential customers.

THEIR SOLUTION

7 Different Fun and Engaging Quizzes

Bourbon and Boots used seven different fun and engaging quizzes with their audience. They ran traffic from Facebook, Twitter, and Pinterest to each of their quizzes. Some of the quizzes with the most shares didn’t require an optin. After visitors opted in, Bourbon and Boots shared content and promotions through email around products similar to the topic of the quiz that was taken.

KEYS TO SUCCESS

Testing different quizzes and lead sources

Bourbon and Boots ran over seven different quizzes

Bourbon and Boots continued to test over 7 different quizzes. The effort paid off as they were able to get a few of them to turn into home runs. One of their quizzes went viral and got shared over 26,663 times, generating over 23,675 leads in just three short weeks.

They tested advertisement on Twitter, Facebook, and Pinterest

By testing different advertising platforms, they were able to make huge breakthrough. On Pinterest for example, they were able to get their cost per click down for one quiz to $0.03, which is extremely cheap.

They made fun engaging quizzes based on buyer personas

Instead of creating sales focused quizzes, they looked at the different types of buyers for their products and made fun quizzes that their consumers would enjoy taking. For example, one of the categories of products they sold was Thelma and Louise products so they created a fun quiz titled “Are you Thelma or Louise?”