KEYS TO SUCCESS
A recent report stated that the average cost per click on Facebook was $0.54 (just clicking on an ad), while Cavallo was able to get people to click the ad, take a quiz, and opt-in all for only $0.22 a lead. This allowed them to build their list extremely fast with a very inexpensive cost per lead. The reason the quiz was so successful was a combination of great Facebook advertising, a highly engaging quiz, and using LeadQuizzes – which has been optimized for lead generation.
THE RESULTS
Cavallo Horse and Rider used LeadQuizzes to build their email list of horse riders who cared about improving their horse care by over 20,333 leads in only 4 months.
20,333 leads generated
$0.22 cost per lead