KEYS TO SUCCESS
The first change was to simplify their quiz. By doing this, more people completed the quiz because they could answer questions faster and wouldn’t get as confused by the scenarios and answers laid out in each question. Next, they changed their quiz so instead of telling people what their child had wrong with them, the quiz shared what their strengths were and then how to improve upon those strengths. This led to more sharing and more positive feedback in the comment section of the ads that were used.
THE RESULTS
After only a month, they were able to build their email list by 2,780 people at a cost per lead of only $0.33. This not only helped them gain clients but gain confidence in the need for their business.
2,780 Leads generated in 1 month
$0.33 cost per lead