Dr Kellyann Petrucci - LeadQuizzes

HER GOAL

Build the list

Dr Kellyann’s goal was to grow her email list significantly for the launch of her book, Dr Kellyann’s Bone Broth Diet, to help hit the NY Times best seller list.

HER SOLUTION

Gluten Intolerance Quiz

We started by creating a quiz around Gluten Intolerance. The ads drove people to the quiz where they answered some questions about their health. After they finished the Gluten Intolerance quiz, they opt-ed in with their name and email and were given their results.

KEYS TO SUCCESS

In our experience, there are three keys to consistently successful quiz campaigns.

1. THE QUIZ

A good quiz must be highly engaging and have insatiable curiosity to get someone to spend the time to answer the questions, then give their name and email for the results. It must be long enough to give valuable feedback but short enough where people won’t drop out of the funnel. We’ve found 10-12 questions is a good place to start testing. The quiz cannot be leading or biased where people realize you are sending them towards a specific results. Finally, the questions should be straightforward and not require someone to think too hard about a situation or what the right answer is.

2. TRAFFIC SOURCE

A successful quiz requires a good traffic source. Website traffic, social media page, affiliates, etc. We choose to use Facebook ads for Dr Kellyann. In order to use Facebook successfully, your ads and quiz must be highly engaging, be Facebook compliant, and have the right mix of targeting and ad creative. We’ve seen the same exact quiz have leads for $3 that with better targeting and ad creative, generated leads for as little as $.30.

3. SOFTWARE

It’s crucial to use a software that is tested extensively to ensure leads don’t drop out of the sales funnel because of poor user experience or device and compatibility issues. We couldn’t find a solution that effectively solved these problems, so we created LeadQuizzes.

THE RESULTS

Dr Kellyann discovered that using LeadQuizzes was one of the cheapest methods to building one of the most important assets in her business. Using LeadQuizzes and just a single quiz, Dr Kellyann’s created a long-term, sustainable, and scalable source of leads.

40,145 leads generated in 5 months

$0.38 cost per lead