When most people land on your site, it’s likely they’ve never heard of you, are uneducated about your product, and they don’t understand the value you offer.
Bad news, right?
Which is why you need a compelling offer to overcome these barriers.
What exactly is a compelling offer?
A compelling offer tends to come after your lead magnet and is an irresistible offer also known as a mafia offer, your target customer simply can’t refuse to buy.
The 4 key components of a compelling offer
Let’s break things down.
A compelling offer can come in many different shapes and sizes, but it needs to do or have four main things in order to perform as best as it possibly can.
1. Compelling offer
Obviously, you need the offer itself. Something that in itself is an attractive offer. We’ll get to some examples in a minute.
2. Risk reversal
People who don’t know your brand or your products are going to be wary. How do they know that you can offer what you promise?
In order to overcome this particular objection, your compelling offer should include some kind of risk reversal. This might be a free trial or it might be a money back guarantee after a certain period of time. Either way, it needs to provide a sense of security to new customers so they know their money isn’t just going to disappear into thin air.
By adding a 30-day money back guarantee to the QuickSprout Money System, Neil Patel managed to increase sales by 21%.
People love bonuses. Fact. Just think about how many times you’ve been swayed by an additional product that’s been bundled up with an offer.
4. Urgency or scarcity
Adding a sense of urgency by adding an expiration date to your compelling offer kicks people into action. We don’t want to miss out on something that’s a great deal, and a ticking countdown is enough to make us act.
For Marcus Taylor, adding urgency to his offer increased sales by a whopping 332%.
But if you don’t want to have an end-date to your offer, try adding in a sense of scarcity instead by only having a few copies or slots available. Again, people don’t want to miss out, so if they think you’re going to run out, it a) boosts your value in their eyes because you’re in demand, and b) makes them act quickly.
Now that you know what makes up a compelling offer, the hardest thing can often be coming up with a good idea for your product or service so let’s dig into some compelling marketing offer examples.
Compelling Offer Examples for Consultants
1. Integrative Health
In a campaign to generate new patients, Integrative Health created a compelling offer to show after capturing leads from their online quizzes that combined a free medical consultation with an accompanying free book and a food intolerance test. Not only was there a clear risk reversal with the free visit, but the bonuses were geared towards the practice’s ideal client.
2. Salon U Style
Named one of the best salons in the US by Elle Magazine, Salon U Style has put together a compelling offer to get more people into its pampering seats. As well as a free consultation for risk reversal, the salon offers a free $25 gift voucher towards a hair color session as an added incentive.
3. Tony Robbins
World-famous life coach Tony Robbins offers potential clients a free 30-minute session to see if they want to book a consultations. This is a popular method amongst coaches, as it gives clients a chance to see the coach’s working style and determine what they’ll get out of their sessions.
4. David Guest
Alongside his one-to-one sessions, David Guest adds another compelling layer in the form of bonuses. These include free access to an online academy, a free video training, and a free blueprint.
5. Roseneath Doctors
The UK based doctors surgery has a slew of bonuses tacked onto its benefits, including same-day appointments, medication dispensed on site, and same-day test results – things that its competitors either don’t offer or don’t specifically say they offer on their websites.
Compelling Product Offering Examples for eCommerce Businesses
6. Annmarie Skin Care
As part of its compelling offer, Annmarie Skin Care offers potential customers a free sample kit. Products from the brand usually set people back $50+, but they give you the chance to try out a selection of creams and gels for just $10. Additionally they offer a $10 coupon towards future purchases, a money back guarantee, and a toxic free home guide.
7. Amazon Prime
Amazon Prime is one of the best examples of a compelling offer within an eCommerce company – especially for such a giant in the online world. Their main, compelling offer costs $99 per year, but also gives customers free shipping on all Amazon Prime products, a 30-day free trial for risk reversal, unlimited music streaming, and tons of other bonuses. Basically, it’s difficult to say no.
Nordstrom has one of the best return policies going. They accept returns even if it’s been months or years since purchase and if there’s no receipt. If that’s not enough, they tack on free shipping as a bonus – an offer you literally can’t refuse.
9. Jack Threads
Jack Threads takes online clothes shopping to a whole new level. Before you purchase anything, you can try your purchases on in the comfort of your own home – if you don’t return it, you pay for it. Simple, but effective.
10. Graze Boxes
Healthy food boxes are all the rage, and Graze Boxes seem to have frog-leaped to the top. For their compelling offer, they give customers 50% off their first box so they can try it out.
11. Evy’s Tree
Clothing brand Evy’s Tree give new customers 250 points worth of rewards when they join as a bonus. The points accumulate over time and can be used to get money off and earn rewards.
Boohoo gets the sense of urgency just right with its next-day delivery options. Throughout the day they have set times where you can get free or cheap next-day delivery, and the countdown timer at the side of the page helps establish that need to act quickly.
13. Laura Gellar New York
Each day, Laura Gellar New York has a different treat for new customers. Some days it might be money off, others it might be rewards or free deliveries. Either way, they draw people in with the promise of a bonus every single day.
14. Best Buy
Image source – Bestbuy.com
Like Laura Gellar New York, Best Buy also offers new customers a compelling “Deal of the Day”. There’s a countdown timer to get visitors into a buying frenzy, with enticing deals like 50% off and more.
Like Amazon, Netflix presents a pretty compelling offer (which is probably how it got so popular in the first place). As well as a free one-month trial, it offers customers the chance to watch shows and films from anywhere and the option to cancel their subscription at any time.
Compelling Offer Examples for Info Marketing Businesses
16. Brendon Burchard
Image source – TheChargeBook.com
Brendan Burchard, a marketing guru, offers plenty of bonuses if you purchase his book The Charge (you just pay for shipping). As well as the best-seller, customers can also snap up three in-depth training videos and a productivity guide.
17. Change Your Energy
Change Your Energy has joined the online course world with their Chakra Healing Course for beginners – but customers don’t just get that. They also get unlimited access to all the brand’s online videos, a 30-day money back guarantee for risk reversal and 30% off if they become a premium member.
18. John Maxwell
Coach and marketing guru John Maxwell tacks on tons of bonuses his marketing training course, including a presentation, two tele-seminars, and extra materials.
19. Smart Passive Income
Alongside his bestselling book, Will It Fly?, Pat Flynn offers a couple of hard-to-refuse bonuses, including an entire companion course and audio content.
Compelling Offer Examples for SaaS Companies
SaaS legend Salesforce has its compelling offer polished to perfection. As well as a 30-day free trial for risk reversal, they also offer new buyers Professional edition features for 30-days.
This omnichannel customer support system provider offers a free 30-day trial with no credit card or commitment required. The trial includes all features a customer would normally get without any limitations. Not requiring a method of payment frees potential customers from worry about possible charges.
This type of truly risk-free trial can help a company stand out against competition. It communicates confidence to potential customers that the product is so effective, they will want to sign up at the end of the trial period, not be forced to do so because their credit card will be charged.
22. Dropbox for Business
Dropbox is the king of online storage, so it’s no wonder it has nailed its compelling offer. If you sign up with them, you get a month’s free trial and a whole host of bonuses if you choose to go for the paid option.
23. Adobe Creative
When Adobe turned SaaS, there were rumors about it making a huge mistake. Of course, Adobe proved the haters wrong with their compelling offer. As well as 10 free images when you sign up for the smallest package, you also get your own portfolio website as a high-end bonus.
Online shop-building site Shopify hits all the components of a great compelling offer. As well as offering a 14-day free trial for risk reversal, they offer a bonus that not many of their competitors do – the chance to sign up without having to dish out your credit card details.
Finally, online invoice platform QuickBooks buys into the idea of creating urgency. It offers new buyers 50% off if they purchase before a certain date. Alternatively, you can grab a one-month free trial to see what it’s all about.
As you can see, irresistible offer examples come in all shapes and sizes. I hope our example of offers help!
Whether you include a free trial, a discount, or a slew of extra-awesome bonuses alongside your compelling offer, just make sure you hit on one or more of the components of a compelling offer!