How Crowdfunding Agency, Command Partners Generated $10M

Crowdfunding agency Enventys Partners (formerly Command Partners) has helped launch over 450 new businesses via crowdfunding campaigns. They’ve helped raise over $150M and last year generated over $10M in revenue. Roy Morejon explains how they did it.

Topics Discussed in this Episode:

[01:28] How Roy got started with Command Partners
[09:58] How they started getting more projects and building their customer base
[14:57] Building a team around each project
[16:46] Setting client expectations
[25:30] How Command Partners merged with Enventys
[30:32] How they put systems and processes in place to gain more consistent results
[32:16] How they brought in the key people to step up their business
[35:37] Strategies with regards to content marketing
[38:02] Strategies to get speaking opportunities

Key Takeaways:

There is an opportunity for any company out there to run a crowdfunding campaign, whether it be reward-based with a physical product or potentially equity-based.
The unfortunate side of running a Kickstarter campaign is basically you see the worst of anybody. It’s hard to point out what’s wrong with their product or why things are not working, but it’s a conversation that you have to have.
There’s a lot of pre-launch work that needs to be done in order to have success in a business.
It’s expensive to bring a product to market. It takes about 2 to 20 years of product development before a product gets manufactured, QA tested or UL approved. But many people have this misconception that it can just be made very quickly and cheaply in China.

Action Steps:

Be transparent with everything that goes on internally and externally for your company.
Focus on the categories that you’re an expert in.
Keep educating yourself and understand how crowdfunding works and how these types of campaigns are unique and challenging on their own.

Roy said:

“You don’t bring an opinion to a data fight.”

“There’s no better time to start something than today.”

More from Roy Morejon:

Enventys Partners

Roy’s Website

Art of the Kickstart

Resources mentioned in this episode:

AnswerThePublic

Ubersuggest

Quora

Sponsor link