Now that you’ve built your high-converting quiz or assessment, it’s time to think about how to get it in front of the eyes of potential leads and get an edge on lead generation. There are a few different methods that we’ve found huge success in: paid media, pre-existing lists, utilizing your website and affiliates.
Using paid media campaigns can serve as an incredibly inexpensive way to precisely target people who are directly interested in what you’re offering, but on a massive scale. You also have the ability to use your new quiz or assessment to get more insight into a list you already have. You’re absolutely able to broadcast your quiz to your current email list to get to know them a little better or reestablish a connection. On your website, use call-to-action buttons on your homepage to drive leads to the quiz or assessment, or write a promotional blog post about it. Finally, use affiliates to break into a new market by having them broadcast your quiz or assessment to their lists.
We’ve been hard at work developing our own tool to help you create high-converting quizzes and assessments of your own. We’re taking all the guess work and all of the need for the technical expertise of quiz building out of the equation so you can get going right away.
If you’re interested in being a part of the select few to begin using the software we’ve developed, fill out the quick form on this page and you’ll be notified if you’ve been selected. If you want our help creating, managing and optimizing a lead quiz campaign, check the box, “Yes, I want Yazamo’s help now!”