Looking to get people to sign up for your event? Want to get them to register for your online services? Trying to collect and organize user registration data? The first thing you need to do is set up an online registration form.
Still, online registration forms are not just a way for your potential customers to register. They help you gather data that can be critical for your event or business planning. Use them right and they can turn into powerful data collection tools.
When creating an online registration form, it’s vital to get everything right or else you risk losing many potential registrations (if the registration process is too bothersome or faulty). That’s why we have decided to provide you with 5 tips on how to create a perfect registration form.
Even more importantly, we have included an online event registration form template (as well as a universal one) to make sure you get it right. The best thing – it’s completely free for all our active users. You can freely use our free form templates as they are or customize them according to your own specific needs. Just log in to your LeadQuizzes account or sign up if you don’t have one yet.
Let’s dig in.
5 Tips for Creating a Good Online Registration Form
1. Collect only the information you really need
The information you gather about your users during the registration process serves you to better plan your business and marketing efforts. Even though you may be tempted to ask dozens of questions to learn everything you could ever learn about your potential customers, I advise you to be careful with the quantity of data you’re asking for.
The thing that makes it even more tempting is the fact that most of the best online form builders allow you to add numerous fields and collect all kinds of customer data. LeadQuizzes, for example, allows you to add the following fields to your form:
- First and last name
- Phone number
- Date and time
- Country
- Website
- Number
- Checkbox & dropdown menus
- Long and short answer fields
- Hidden fields
As you can see, the possibilities abound. But still, it doesn’t mean you should overwhelm your users with all those fields.
Before you start creating your online registration form, you should clearly define your goals. Then, you need to think about what is the minimum information you would need from your customers to achieve those goals. Also, think about what information would be good to have but not necessary.
Based on those, you can more easily determine which fields you need to include in your form, as well as which ones should be required and which ones optional. When it comes to most online registration forms, there are some fields that are absolutely necessary. The bare minimum would be to collect your customer’s name and email address/phone number.
Depending on your specific needs, you can ask for the address, occupation, age, gender, credit card details and much more, but as already said, ask yourself whether you really need all of that info.
Keep in mind that you don’t need to collect all the information at your first contact with your new customer. Instead, use the registration form to collect the bare minimum and ask for additional details later on, using an email survey, for example.
Essential Tip #1 – Keep it short. Don’t ask too many questions. Our experience has shown that each additional step you add to an online registration form results in a slight drop in the number of completed registrations.
To get a better understanding of what makes a good registration form, feel free to check out our online registration form template down below.
2. Make your online registration form easily accessible
When it comes to online registration form distribution, there’s a multitude of possibilities. LeadQuizzes forms can be embedded on your website or blog, used on dedicated landing pages, shared via email or social media, or used as popups.
To embed a LeadQuizzes form on your website, all you have to do is copy the embed code from the Share tab of your LeadQuizzes content and paste it in the location where you would like to display it on your website. Here’s a detailed guide on how to embed your piece of LeadQuizzes content on your own site. You can do it with our online registration form template too!
Such flexibility of distribution enables wider access to your online registration form. Of course, making it easier for your users to find your forms is not where your job ends. You need to make sure your forms are as easy to fill out and submit. Which leads us to the next tip.
3. Customize and personalize your registration form
A great thing about LeadQuizzes registration forms is that they are very flexible, easy to duplicate and edit, and extremely customizable. This enables you to easily adjust them for different events, websites, or services and personalize them so as to suit different customer personas and conversion goals.
You can add as many form fields as necessary to get the information you need, add multiple steps, customize the design (add background images, adjust opacity, change border shapes and colors, adjust fonts, and more), edit button CTAs, and much more.
4. Decide what happens after the user clicks the submit button
After the user clicks “submit”, they’ve done their part of the job. Your work, however, has just begun. The most versatile registration forms (such as the LeadQuizzes forms) can easily be integrated with a bunch of automation and management tools.
For example, you can set your form to send an automated email to the email address provided by the user during the registration. Or you can choose to show a personalized “thank you” page. Using the LeadQuizzes native integrations, you can integrate your form with tools such as MailChimp, Infusionsoft, and Facebook Pixel.
Also, using the LeadQuizzes reporting feature, you can track the number of people who viewed your form, started filling it out but for some reason didn’t complete it, and of course, the number of people who actually completed the registration process.
5. Use one of our ready-made online registration form templates
LeadQuizzes registration form templates are easily customizable and can be used right away. They are available for FREE to all our active users. Just log in to your existing LeadQuizzes account or sign up for a new one.
General Online Registration Form Template
Need a good all-round registration form that you can use for most purposes or easily customize for a specific purpose? Here’s a universal online registration form for you to use for free. Just log in to your account and select it there.
Online Event Registration Form Template
Whether you work for an event planning company or you’ve been assigned a task to organize an event for your own company, a major part of your work would include gathering information about your attendees. At the same time, you need to provide attendees with an opportunity to easily book their place at the event.
Here’s an online registration form template we created for an online training event:
*To access the template, just create an account (or login), and then select a template from our builder. It’s available to users on a free trial too!
As you can see, it contains a video, a multiple-choice question, and two form fields asking our users to submit their name and email address.
Using an online event registration form will allow you to get a proper headcount of all the attendees so you can plan all of the event logistics, including the number of seats, food and drinks, and the required number of staff members and volunteers.
You can create registration forms for all kinds of events, including webinars, seminars, conferences, training, sporting events, meetups, and much more.
To create or use other types of forms, click on the image below and get started!
