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Mahryah Shain is the CEO of More Hair Naturally, a beauty company that creates all-natural, topical, stem cell-based products for thinning hair. Their audience base consists of both men and women experiencing hair loss.
Mahryah was looking to generate qualified leads for his business. Before using LeadQuizzes, he built a custom lead generation software that cost him a lot of money to develop and wasn’t as successful in creating high-converting content as he had expected as it was difficult to manipulate and customize. He had heard about LeadQuizzes and how intuitive, customizable, and user-friendly it is and decided to experiment with it and was able to generate up to 100 qualified leads a day by promoting his quiz using Facebook ads.
Mahryah created a simple quiz titled, What Type Of Hair Loss Do You Have? which he embedded as a CTA on his website home page and landing pages. After respondents have answered nine quick questions and opted in with their name, email address, and phone number, they are redirected to a sales page and immediately added to an email nature sequence.
Mahryah tested and experimented with lots of different ads on Facebook to bring his costs per lead down. He spends $100 a day split equally between 2 campaigns, one targeting only men and the other only targeting women. He was able to generate 100 qualified leads a day at $1.00 per lead.
Mahryah used a custom results page that took all of his quiz takers into a sales page. Although he has a premium-priced product in his space, he offered a 10% discount coupon on his Hair & Scalp Synergy product to convert leads to sales.
Mahryah also offered Free consultation to anyone that wants to learn more about their results and get help.
Mahryah was able to showcase his quiz to more website visitors by adding it as a CTA on the home page of his website, which resulted in more leads generated.
Following up with leads helps improve their overall experience with your brand. Mahryah set up email automation that sends a follow-up email to his leads as soon as they complete the quiz. He also has a dedicated sales team responsible for calling leads to answer any questions they may have about their results.
Using Facebook ads to drive traffic to his LeadQuizzes quiz, Mahryah has generated 26,956 qualified segmented leads at $1.00 per lead.26,956 qualified leads at $1.00 per lead.