27,500 new leads from Youtube Organic Traffic with a 68% completion rate.

Tribal Trade

27,500 new leads from Youtube Organic Traffic with a 68% completion rate.

Do you want to increase your lead capture, just like Tribal Trade did?

THEIR STORY

Mallory Rose is the founder of Tribal Trade, an online audio and video media that connect tribal people, indigenous or non-indigenous, to learn, celebrate, and connect with indigenous cultural teachings.

THEIR GOAL

Grow her email list and engage her audience

Mallory Rose was looking to grow her email list and engage her audience. She heard about the good results you could get using quizzes as a lead magnet and the content strategy behind quizzes in Amy Porterfield podcasts, and since she was one of her biggest mentors on list building, she decided to experiment with it.

THEIR SOLUTION

Which spirit animal are you?- Based on the 7 grandfather teachings

Mallory created a simple quiz titled ‘’Which spirit animal are you? Based on the 7 grandfather teachings’’ to help her audience determine their spirit animal. After respondents had answered seven quick questions and opted in with their name and email address, they were shown their spirit animal persona.

KEYS TO SUCCESS

Promotion On Youtube

Mallory posted a few videos on Youtube about how you can find out which spirit animal you are based on the 7 grandfather teachings by taking the quiz, and added a call to action to where you can find the quiz in the description.

Result CTA Redirect To Sales Landing Page

Mallory created seven funnels based on the seven spirit animals. Upon quiz completion, they are shown a result page that tells them their spirit animal with a CTA that redirects them to a landing page where they can learn more about their spirit animal persona and get a free guide on the 7 Grandfather Teachings.

Automated Email Welcome Sequence

Following up with leads helps improve their overall experience with your brand. Mallory set up an email automation sequence for her leads that completed the quiz based on the 7 spirit animals, with information on that spirit animal persona and a link to where they can shop for merchandise related to that spirit animal.

Great Quiz Title

Due to the high search volume her quiz title ‘’Which spirit animal are you?’’, and being able to link it to the 7 grandfather teachings that are very authentic teachings in the indigenous culture, Mallory has generated 47,350+ responses to her quiz.

Highly Engaging Ads on Facebook.

Mallory created a highly engaging ad on Facebook for her quiz that targets people that shows interest in spirituality, indigenous issues, and indigenous culture. She also targets lookalike audiences similar to the leads she already has on her list.