5,467 new leads from Pinterest Organic Traffic with a 67% completion rate.

THEIR GOAL

Generate qualified leads and understand his audience on a deeper level.

Victor wanted to grow his email list and connect more with his audience for his online yoga business. He was using a simple website opt-in but had the issue of understanding his audience's wants in other to give them an offer specific to their needs. He decided to test quizzes to see if they would help him to better connect with his website audience, which they did. He has successfully grown his email list by 5,467 leads in less than a year using Pinterest, Facebook & Instagram posts to drive organic traffic to his quiz.

THEIR SOLUTION

Find Your Perfect Yoga Routine in Just 60 Seconds.

Victor created a simple quiz titled "Find Your Perfect Yoga Routine in Just 60 Seconds’’ to help him understand his audience at a deeper level so that he can direct them on the right path. After respondents answered six quick questions and opted in with their name and email address, they were redirected to a sales landing page with a time-sensitive offer to get the Yoga Starter Kit at a discount.

KEYS TO SUCCESS

Add As CTA On Home Page & Website Menu.

By adding his quiz as a CTA on the home page of his website and to the website menu, Victor successfully showcased his quiz to more website visitors, which resulted in more leads generated.

Pinterest, Facebook & Instagram Posts.

Victor added his quiz as a CTA on all his blog posts and used Pinterest, Facebook & Instagram to drive organic traffic to these blog posts. He has generated 8,600+ responses to his quiz.

Automated Email Welcome Sequence.

Following up with leads helps improve their overall experience with your brand. Victor set up email automation that sends six emails in two weeks to those that completed the quiz. On the first day, they get 2 emails. One email with the quiz results and the other email a welcome email. On the second day, they get an introduction email from the founders, and on the remaining days, they get emails with helpful resources.

Result URL Redirect To Landing Page.

Victor created five funnels based on his respondent's level in yoga. Upon quiz completion, they are redirected to a sales landing page with a time-sensitive offer to get the Yoga Starter Kit at a discount.

THEIR RESULTS

Using Pinterest, Facebook & Instagram posts to drive organic traffic to his LeadQuizzes quiz, Victor Foote has generated 5,467 leads in less than 1 year.

5,467 new leads from Pinterest Organic Traffic with a 67% completion rate.