5,543 weight loss leads from Google ads at $0.58 per lead.

THEIR GOAL

Generate qualified leads.

Morgan was looking to grow her email list and generate qualified leads for her weight-loss mastery mindset course, which she sells online. She heard about the good results you could get using quizzes as a lead magnet in one of Amy Porterfield's podcasts and decided to experiment with it. She grew her email list by 5543 weight loss leads in one year using Google ads to drive traffic to her quiz.

THEIR SOLUTION

Which Type of Weight Loss Plateau Do You Have? Take this 60-second quiz to learn why you're actually not losing weight.

Morgan created a simple quiz titled Which Type of Weight Loss Plateau Do You Have? to help her audience identify if they have a Mental or Physical weight loss plateau. After respondents had answered seven quick questions and opted in with their name and email address, they were redirected to a result landing page that showed them what kind of weight loss plateau they have.

KEYS TO SUCCESS

Google Ads Testing

Morgan tested different Google ads based on interests so that whenever someone searches for that interest on Google, her quiz is also displayed.

Great Quiz Title

Due to the high search volume and low ad competition for her quiz title, Morgan could generate 15,480+ responses to her quiz.

Result URL Redirect To Sales Landing Page

Morgan created two funnels to get her leads into her program. Upon quiz completion, they are redirected to either the Mental Weightloss Plateau landing page, where she sells a mini-course that teaches you how to find and fix limiting thoughts, or the Physical Weight Loss Plateau landing page, where you can download a free Masterclass on how to overcome physical weight loss plateau