7,325 leads from Facebook ads at $0.72 per lead.

WeArePickleball

7,325 leads from Facebook ads at $0.72 per lead.

Do you want to increase your lead capture, just like WeArePickleball did?

THEIR STORY

CJ Johnson is one of the co-founders of WeArePickleball, an online learning community that combines step-by-step teaching videos with personalized coaching on improving your pickleball skills.

THEIR GOAL

Generate qualified leads.

CJ was looking to grow her email list and generate qualified leads for her online learning community. Initially, she was using several lead magnets that performed reasonably well. However, she heard about the good results you could get using quizzes as a lead magnet. She heard that they performed very well, had a greater appeal, and were very effective and evergreen, and she decided to experiment with LeadQuizzes. She grew her email list by 7,325 leads in one year using Facebook ads to drive traffic to her quiz.

THEIR SOLUTION

The Path To YOUR Best Pickleball Has Never Been Easier.

CJ created a simple quiz titled ‘’The Path To YOUR Best Pickleball Has Never Been Easier’’ to help her audience determine where they are and what they need to do next to get better at pickleball. After respondents had answered ten quick questions and opted in with their name and email address, they are redirected to a result landing page where they are shown their experience level in pickleball, along with a success path and valuable video resources to help them improve in pickleball.

KEYS TO SUCCESS

Embed On Home Page

CJ was able to showcase her quiz to more website visitors by adding it as a CTA on the home page of her website, which resulted in more leads generated.

Highly Engaging Ads on Facebook.

CJ created a highly engaging video ad on Facebook for her quiz that targets people that shows interest in pickleball and has generated 15,600+ responses.

Automated Email Welcome Sequence

Following up with leads helps improve their overall experience with your brand. CJ set up email automation that sends an email automatically to leads that completed the quiz. The email explains the quiz result and outlines what can be expected from them in the coming weeks.

Result URL Redirect To Landing Page

CJ created three funnels based on their experience level in pickleball. Upon quiz completion, they are redirected to a result landing page where they are shown their experience level in pickleball, along with a success path and valuable video resources to help them improve in pickleball.

THEIR RESULTS

Using Facebook ads to drive traffic to her LeadQuizzes quiz embedded on a page on her website, CJ Johnson has generated 7,325 leads at $0.72 per lead.

7,325 leads from Facebook ads at $0.72 per lead.