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Barlow Herbal Specialties is a family owned and operated maker of medicinal herbals and has been in business for over 38 years. The majority of the formulas were developed by Dr. Max Barlow, author of the book “From the Shepherd’s Purse”.
Barlow Herbal Specialties decided it was time to really focus on improving their online marketing sales channel and that began by building a targeted email list.
Barlow Herbal Specialties created two separate quizzes. One quiz for people dealing with stress and one for people who were having problems sleeping. After people answered questions for one of the quizzes, they opt-ed in with their name and email and were given their results. On the results page, they were presented with an offer related to stress or sleep.
The easiest place to decrease cost per lead is by testing different ad targetting and creative first. It takes the least amount of effort and is easiest to test. Once the ads are dialed in and getting a great click-through-rate, if the cost per lead is still high, it probably means the quizzes needs some work. The first quiz Barlow Herbal Specialties used was over 25 questions. The questions were very situational and hard to answer, which led to people dropping out of the quiz. Once the quiz was simplified and shortened, lead costs dropped down to an average of $0.45/lead.
By using LeadQuizzes, Barlow Herbal Specialties was able to start reaching more potential clients that were interested in their content and products outside of their traditional sales channels.11,660 leads generated in 6 months
$0.45 cost per lead
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