THEIR GOAL
Build the email list and get the Bought documentary watched by over 5 million people
The tagline behind Jeff Hays Films, creator of Bought, is Movies that make movements. Their goal was to get this documentary watched by over 5 million people so they could make their own decisions on GMO’s, big pharma, and vaccines. Bought was shared and promoted through word of mouth, social media, and many different influencers, but they were looking for a sustainable way to advertise the documentary to new audiences and to reduce the cost per lead.