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Conscious Kids Club’s mission is to ensure all children are blessed with lives of unlimited abundance and happiness. Their goal is to help these children be the best, happiest and healthiest versions of themselves so they can shine bright like the lights that they are… and spread that love, raising the vibration of the entire planet.
Being Conscious Kids Club was a startup, they started with an email list of less than 100 people. They wanted to rapidly build a tribe of people who were interested in bringing consciousness to kids and helping them become the best version of themselves.
Conscious Kids Club decided to create a quiz around children’s behavior. They used Facebook ads to drive people to the quiz where they answered some questions, then after they opted in with their name and email, they were told what their children’s gifts were and areas that they might struggle.
The first change was to simplify their quiz. By doing this, more people completed the quiz because they could answer questions faster and wouldn’t get as confused by the scenarios and answers laid out in each question. Next, they changed their quiz so instead of telling people what their child had wrong with them, the quiz shared what their strengths were and then how to improve upon those strengths. This led to more sharing and more positive feedback in the comment section of the ads that were used.
After only a month, they were able to build their email list by 2,780 people at a cost per lead of only $0.33. This not only helped them gain clients but gain confidence in the need for their business.2,780 Leads generated in 1 month
$0.33 cost per lead