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Their Story

Badass Jewelry & Apparel

GothRider is all about Rockin’ & Ridin’ in style until hell freezes over! Each eCommerce product they sell tells a story about its owner, whether it’s a blatant watch or jewel, or a suggestive piece of clothing. They’re building a strong brand for the rebel, untamable bikers.

Their Goal

Find a cheaper way to acquire leads and customers

Facebook advertising costs continues to increase and with the increased expense, GothRider was looking for a cheaper way to acquire leads and customers consistently and at scale.

What GothRider Thinks About LeadQuizzes

Their Solution

Which Famous Biker Are You?

GothRider created a fun celebrity-type quiz around famous motorcycle riders. They advertised it using a video ad on Facebook. After much testing they drove their lead cost down to $0.04/lead. After a quiz taker opted in, they were taken to various offers; a free + shipping or a discounted product purchase, with an upsell and downsell offer to follow. This sales process converted at 3%, offsetting any ad costs and with a simple email follow up sequence led to profitably generating 75,813 leads.

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Keys to Success

GothRider™ Facebook Ad

Facebook Ads Testing

GothRider tested lots of different ads, ultimately finding short copy with a video worked best for them.

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Quiz Testing

GothRider tested different quizzes and different length to increase lead and sales conversions.

Goth Rider Offer Image

Offer Image Testing

GothRider constantly tested their offer image to drive more visitors to their sales page.

Goth Rider Upsell

Offer Testing

GothRider tested different offers to increase profitability from its new customers.

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Upsell and Downsells

GothRider added upsell and downsell opportunities for customers to increase average order size.

Their Results

GothRider used LeadQuizzes to profitably generate over 75,813 leads.

75,813

Leads Generated

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