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Jon Benson has been in the weight loss and fitness space for over 25 years. Through his personal experiences and challenges he’s learned how to help others get in great shape and improve their thyroid health.
With rising Facebook costs, Jon Benson was looking for an affordable and scalable way to acquire leads and customers for his weight loss business.
Jon Benson created a simple thyroid weight loss quiz. He advertised it on Facebook averaging a $0.39/lead acquisition cost. After a quiz taker opted in, they were taken to a product purchase of an information product and upsold a supplement product. This sales process profitably converted new customers, offsetting advertisement costs to build his list of 110,192+ leads.
Jon tested lots of different ads and targeting to bring his costs down
Jon tested multiple quizzes and advertisements over the course of a couple months driving lead cost down from $2 to $0.39.
Jon used a custom results page that took 100% of quiz takers into a video sales letter, improving sales conversions.
Jon tested different upsells to increase his average order value
Jon offered multiple affiliate offers to his list to monetize his leads while he built out his own sales funnel.
Jon Benson used LeadQuizzes to profitably generate over 110,192 leads.110,192 Leads Generated