Northern Utah New Homes
Devi Cooper sells new homes in northern Utah for Nilson Homes.
Generate New Buyer Leads
Devi Cooper heard that quizzes were effective in generating real estate leads and wanted to try it out for herself.
What Devi Cooper Thinks About LeadQuizzes
Devi Cooper created a simple “Which neighborhood is right for you?” style quiz. She advertised it on Facebook and put her leads into a content nurture sequence. When leads would click to her website, she would do personal outreach and share incentives.
Keys to Success
Devi was able to generate $0.40 clicks to her quiz by using Facebook ads.
Email Nurture Campaign
Devi provided ongoing content and education through email follow up.
Personal Follow Up
Devi tracked which leads visited her website and did personal follow up with them.
Devi teased different buyer incentives to generate consultations and ultimately close the sale.