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Edward Morales is a Partner at IV Design Group & Digital Marketing. He uses LeadQuizzes to generate qualified leads for his clients in the real estate niche, including credit repair leads, mortgage leads, and realtor leads. He is targeting only first-time homebuyers, helping them with their credit.
His goal was to generate qualified leads for his clients in the real estate niche, and the quiz and survey format proved to be the most efficient way to do this. It helped them ask their leads qualifying questions that helped them understand their leads' financial position and if they qualify for their service.
He made use of Facebook carousel ads showing some homes under a certain amount in a specific area. He also added a compelling offer and a link that sends leads to the quiz landing page. After the quiz taker has answered nine quick qualifying questions and opted in with their name and email address, they are shown their result and immediately added to an SMS and Email automation.
Compelling offers and Automated SMS and Email Follow up.
Compelling offers are among the most significant contributors to sales success, especially when advertising to new audiences. Ed offered first-time homebuyers a program to help them buy a home with $0 down.
Following up with leads helps improve their overall experience with your company. Ed set up text and email automation that sends a follow-up message to the leads on behalf of his clients as soon as they complete the quiz.
Using Facebook carousel ads to drive traffic to their LeadQuizzes quiz, Ed Morales generated 45 qualified leads in two weeks at $1.17 per lead with a LTV of $180k per lead.45 qualified leads in 2 weeks at $1.17 per lead with LTV of $180k.