Helping women and men love their body
Hungry for Happiness empowers women and men around the world who are suffering in silence from eating disorders.
Build a list of women and men struggling with body image and eating disorders
Founded in October 2014, Hungry for Happiness knew that building their email list of women and men struggling with their body image and eating disorders, would be an effective way to constantly reach their tribe.
What Hungry for Happiness Thinks About Yazamo and LeadQuizzes
"Over the past couple months, Yazamo has really helped to dial in my marketing strategy in order to get leads through LeadQuizzes which has been incredible. And the best thing about it is they are constantly monitoring it and figuring out how it is going to work best and get the most leads for the lowest cost which is the whole idea. Just from a personal level, they are a great team, super engaged, always on hand to help, and I’ve been super pleased with their services. I would recommend checking this out!"
– Samantha Skelly, Founder Hungry for Happiness
Emotional Eating Quiz
Hungry for Happiness created an emotional eating quiz that helped women understand their personality type and how they related to food. Traffic was driven using Facebook ads through the quiz. Once they answered all the questions, they opted in with their name and email and were given their results.
Keys to Success
Simplifying the quiz
Hungry for Happiness found that two changes dramatically decreased their cost per lead:
1.Reducing the number of questions from 25 to 10. Hungry for Happiness found that many people were dropping out of the quiz because it was too long.
2.Simplifying the question and answers. Many of the questions, originally used by Hungry for Happiness were complex and users had to sit and think for a while about what answer would be best to select. By simplifying this, people got through the quiz much faster and drop off was improved.
3,934 leads in 4 months
Hungry for Happiness used LeadQuizzes to build their email list by 3,934 leads in 4 months at a cost per lead of only $0.69.