Looking for marketing quizzes can only mean two things – either you’re just starting out your business and you’re on the right track, or you’ve been off the track for quite a while and you feel that your marketing strategy needs a serious shake up. Whatever the case may be – you’re onto something good.
So, what if we told you that there is absolutely no need to pour thousands of dollars into a bottomless pit called PPC advertising? What if we told you that a job well done at this point can bring you thousands of dollars for years to come? Sure, it’s a bold introductory statement, but we’ll make sure to back it up.
By the time you are done with this article, we will show you both why and how marketing quiz can turn into a revenue-generating machine with a little help from LeadQuizzes quiz maker. Sit back and pay attention – relaxing comes later!
What is a Marketing Quiz?
Marketing quiz is a quiz created with a purpose of engaging with your potential customers, getting their contact information and driving your sales. It may seem surprising that a simple quiz can do so much for your business, but that simplicity is exactly what makes quiz marketing so powerful.
Unlike ads that people have learned to unconsciously block out – the so-called banner blindness has been scientifically proven in multiple studies – quizzes are naturally embedded in their social media timelines. Unlike ads, interactive quiz is not begging them to buy-buy-buy-right-now – it’s inviting them to have fun, test their knowledge or learn more about themselves.
How Marketing Quiz Works
Let’s imagine you started a skincare brand. You want to reach your customers across all age groups. What can set you apart from the competitors and thousands of images of skin, creams, serums and sparkling shiny faces? Simply helping your customers learn something new about themselves – and you!
That’s exactly what Annmarie Gianni did with a quiz “What’s your skin score?” that helped the organic skincare brand generate $200,000 of new sales and increase their leads by 20,258 people in only 2 months.
The quiz on website homepage and advertised on Facebook offered a sample skin care kit for only $10, free shipping, a $10 coupon and a free ebook. Of course, these gifts were available only for those who decided to opt-in with their email address to receive quiz results. Why is this little exchange so good?
Before you ask people to give you their contact information, you have to give them something in return. That’s how this little game works! It can be a quiz result that will help them learn something new about themselves, but your chances are even better with coupons, discounts, and gifts. Surely, some customers will give up – but plenty of them will gladly exchange their contact information for your offer.
Define Your Goal Before Creating the Quiz
And this is what makes lead generation so effective:
- You are seen by your target market
- You are attracting customers who willingly engage with you – 77% of people would rather get permission-based promotional messages via email, than via direct mail, social media, text messages or phone calls.
- You are generating leads who have shown a level of interest in your product
- You are engaging with subscribers who willingly gave you their contact information
Unlike with classical advertising, you are not pushing or annoying your potential customers. You are having a spontaneous, consensual communication! And this simple recipe worked for dozens of LeadQuizzes clients coming from a wide range of businesses, from accounting and law, to real estate and fitness – check out our case studies!
Why Entrepreneurs Swear by Marketing Quizzes
Quiz marketing draws its strength from several powerful channels of engagement, taking what works and throwing out what doesn’t. The primary goal of all marketing online quizzes is to generate leads in the form of email contacts. Sure, emails may seem like a symbol of times long gone, but in fact, they are powerful sales and engagement generators – here are some stats to back it up!
- 28% of customers are happy with receiving promotional emails more than once per week
- 73% of millennials prefer email as their means of business communication.
- 80% of retail professionals say that email marketing is their top driver of customer retention
- For every $1 spent on email marketing, the average return on investment across several major online businesses is 122%. According to Constant Contact, the average ROI for email is $36 for every $1 spent.
- According to a study by Campaign Monitor, for every $1 spent average ROI in email marketing is $44.
- CTRs are 47% higher for B2B email campaigns compared to B2C email campaigns
So, emails are going nowhere – people read them, pay attention to them and prefer them to other means of online communication. Emails offers so many possibilities – to attract new customers and clients, build and nurture trusting relationship with them, and finally, create loyal customers and reliable sources of revenue.
Understand Your Target Audience and Their Needs
Now, it’s not all about those emails – once you have your customers’ and clients’ contacts, you have to offer them something unique. The best way to do that is content marketing coupled with powerful email automation tools – be it in a form of blog posts, e-books, high-quality newsletters on topics related to your business and their interests. Your quizzes give you the key to their inbox and their habits, preferences, likes, and dislikes.
This is added value that comes with marketing quizzes – it allows you to segment your audience and leads and streamline your email and content marketing strategy based on their needs! It can also come in handy for market research and SEO optimization of your website.
So now that we’ve shown you the basics, let’s dive into it and create your first marketing quiz together!
How to Create a Digital Marketing Quiz and Kickstart a Campaign
Using LeadQuizzes quiz maker, you can create a marketing quiz from scratch or simply use one of our forms from quiz templates. Based on the most popular quiz types, we’ve created different formats:
- Assessment quiz
- Buzzfeed style quiz
- Diagnostic quiz
- Trivia quiz
- Matching quiz
- Personality quiz
- Scored quiz
- True/false quiz
Just about any of these quizzes can be used to promote your product. Assessment quizzes are a good choice for B2B businesses, real-estate agents, accountants and similar sectors. Diagnostic quizzes can be helpful to the medical professionals. Buzzfeed, trivia, and personality quizzes can be a top-source of engagement for retailers and e-commerce businesses. Scored quizzes may be a good pick for educational purposes.
Don’t be afraid to experiment with different types of quizzes for different target demographics. If you want to create your marketing quiz from scratch, just click here to sign up and access the quizzes dashboard – no strings attached, as there is plenty of time to try LeadQuizzes features for free!
1. Come up with a catchy quiz title
Landing page for your quiz has to pop! It’s the first thing your audience sees, so make sure you tickle their interest, arouse their curiosity, and tell them what they’re getting out of this experience. So, it’s important to set some time aside to brainstorm interesting quiz ideas and titles.
Check out this landing page for a real estate marketing quiz – it sparks potential home buyers’ interests and promises to provide them with guidance regarding their plans.
2. Create quiz questions
Ideally, your quiz should consist of 8-10 questions. Feel free to mix it up when it comes to different types of questions – some of the options include:
- Close-ended questions (questions that require respondents to pick one or more of the offered answers)
- Matching questions (match a term with another word or image)
- Open ended questions (you simply ask a question and have respondent answer in their own words)
- True and false questions
Bonus: Spicing the quiz up with logic branching
One of the features every good quiz builder should have is logic branching and skip logic. This allows respondents to skip questions and get different questions based on their answers.
For example, one of the important questions in a real-estate quiz would be the respondent’s annual income. If the number is lower than $40k per year, they get a different set of questions compared to those who make $200k per year.
Based on a specific answer, you can fine-tune follow up questions to meet quiz takers’ exact needs and create more reliable quiz results.
3. Create engaging quiz answers
Just like the questions, the answers should be short and sweet – whether they are single-choice or multiple-choice. You also have an option to freshen things up by using images as possible answers for a full on picture quiz!
For example, check out this vocabulary quiz question and answers – the images create a more engaging, visual learning experience!
4. Create a lead capture form
Now, before you present the respondents with their results, here comes one of the most important parts – the exchange. You ask for their contact information!
It is always a good idea to throw in something extra – a free e-book, a special newsletter, coupon – any kind of incentive can be helpful! If you need some extra help with this, here you can find plenty of useful form templates.
5. Create the results
For users – the quiz is all about the results, so don’t disappoint them. The outcomes or results should be informative, engaging and valuable for the user. They have to offer an answer to the question from the landing page, as well as possible solutions for the customers’ problems or needs.
Of course, these solutions should promote your business or product. Based on respondents’ answers and results, you can send them to different landing pages on your website.
6. Promote your marketing quiz on social media!
Finally, time to show your quiz to the world. Embed it on your website’s most visited pages. Then, simply copy/paste the link to it or share it with a cool description via quiz maker dashboard.
Our suggestion is to boost your quiz post on social media based on what’s your target audience’s favorite digital townsquare – Facebook, Instagram, Twitter, or LinkedIn (a great choice for B2B marketing)!
One of the greatest aspects of quizzes is their share-ability, so the organic reach of your quiz will linger for weeks or even months after the initial ad-boosted exposure. Also, LeadQuizzes offer integration with Facebook Pixel and Google Ads so you can easily track your conversions in Google Analytics and make sure you direct your advertising budget towards the most efficient content and channels.
Conclusion
We’ve shown you how to create your first marketing quiz – now all you have to do is fine-tune your skills. Check out some of the tips for creating a highly engaging quiz that will send your CTR and conversion rate through the roof!
By exploring LeadQuizzes, you can shake up and refresh your digital marketing strategy, but there is so much more to that. This tool will also spark creativity in the way you approach your business, customers, and clients – it will help you expand your marketing knowledge, better understand your target audience and truly speak their language.
You can sign up here for a free 14-day trial. We offer a variety of pricing plans based on your business’ needs, as well as a 30-day money back guarantee. There is nothing to lose and so much to gain – so, which marketing quiz is the best fit for your business?