Getting new customers for your Shopify eCommerce store can be a challenge. While Shopify in itself is an amazing product, it made it incredibly easy for anyone to open a Shopify store. Standing out is becoming increasingly difficult.
One way to get more customers to your Shopify store is by personalizing the customer experience. Instead of trying to sell to everyone, you can make use of the many Shopify integrations and sell what your customers want to buy.
The best way to do that is through a product recommendation quiz. After all, they’re incredibly powerful – the average quiz lead capture rate is 31.6%.
If you’re wondering how to get one, how it works with Shopify and what kind of results you can expect, we’re here to explain everything.
Using the LeadQuizzes quiz builder, you can easily get more revenue from new and existing visitors to your store. Here’s how.
1. Choose the Type of Quiz You Want to Create
The main purpose of every quiz is to get the contact information from your quiz-takers and drive new purchases. Quizzes as a marketing strategy are not new and there are plenty of quiz ideas to copy – there’s lots of inspiration on our blog.
There are two practical ways that you can do this to get new opt-ins and increase sales, with just one product.
A category recommendation quiz
This type of quiz is used to drive your customers not to a specific product, but to a specific category. E.g. a quiz such as “What kind of adventurer are you?” on a camping gear Shopify store is a good idea to drive customers to a category such as hiking boots, rock climbing, or something else.
A product recommendation quiz
This type of quiz is used to recommend products, as its name says. This quiz type is even more personalized as you drive customers to a specific product after they see the quiz results. Here’s an example that you can grab today – a quiz template made in LeadQuizzes:
You can create both types of Shopify quizzes in LeadQuizzes in a matter of minutes. Whether you create them from scratch or start with a template, your marketing campaigns are going to benefit from the personalized recommendations and it’s going to show in your conversion rates.
Here’s an example of a quiz that you can easily use for both types of recommendations:
If you’re looking for more examples of quizzes you can learn from and even copy, take a look at our library of quiz templates. There are 44 templates to choose from, all professionally written and ready to be used, so you don’t have to waste time wondering what kind of questions or outcomes to use in your Shopify quiz.
Before doing anything though, it’s worth thinking of a captivating quiz title, but once again, we have lots of ideas you can copy and steal.
2. Choose the Quiz Builder That Works for You
Embedding a quiz in Shopify is a lot of work if you want to do it manually. It would take lots of code writing and tinkering to get something that can easily turn your ideas into a quiz. Instead of doing things the manual way, we suggest trying out a quiz maker such as LeadQuizzes to embed your quiz into a shopify store.
LeadQuizzes allows you to embed a quiz into your Shopify store in a matter of minutes. Whether you want a simple quiz or a fully responsive one that works the same on all devices, we have a detailed set of instructions on how you can add a quiz to your Shopify store.
LeadQuizzes supports conditional logic and is fully customizable to your needs. You can create quizzes from scratch in our quiz app or use one of our many quiz templates to get started.
You choose what you want your quiz to look like. Embed it as a part of your online store, add just your call to action, or create the quiz as a popup or an announcement bar. Whichever way you choose, these personalized quizzes are guaranteed to drive sales and improve your user experience.
How do we know that? Among other things, your new Shopify quiz integrates with Facebook Pixel and Google Ads so you can drive traffic to it and get even more sales coming your way.
3. Create the Questions
The questions are the bread and the outcomes are the butter of every good Shopify quiz. The questions need to hook the visitors into completing them in order to see their results. You would think that quiz questions aren’t an exact science, but think of it as doing conversion rate optimization in your Shopify store – every element matters.
Your Shopify quiz should have about 8-10 questions ideally. Fewer than that and visitors won’t consider it as relevant. More than that and they’ll get bored before completing.
Your questions should be very short and easy to understand. Don’t dumb it down, but use everyday words you would use in a conversation. Keep the number of words down to a handful.
Here’s an example from a trivia quiz in LeadQuizzes with all the right elements. An image and three answers with just a few words in each.
The answers should ideally be just one word. If you’re not sure how to do that, you can phrase the question so it commands a one-word answer. For example:
How often do you go hiking in the winter?
- Every week
- Occasionally
- Rarely
- Never
Or if you want an example from real life that drove results, here is one from Jon Benson:
All your visitors have to do is read the question and click, taking no more than a few seconds. If you want to make it even easier, you can use image answers in a tool such as LeadQuizzes. If you were wondering where to use those amazing product photos, this is a good place.
As you might have read from our blog before, using visuals in your quizzes can yield great results. The famous marketer Neil Patel states that if a presentation has visual elements, it’s 43% more persuasive. Use this to your advantage and add image answers instead of words for a quick win.
To make it super easy for quiz takers on your Shopify store, you can create a quiz with true/false answers. This also yields good results, provided you tie the answers with the proper outcomes.
4. Create the Outcomes
While questions are there to entice visitors, the thing that really interests them are the outcomes. Ideally, you want to tie an outcome to a product or a set of products in your Shopify store so you have an easy way to drive them to a product page.
For example, the hiking question above could lead to the outcome of “You’re a Seasoned Hiking Veteran”, recommending a set of products for heavy outdoor use.
If you’re wondering how to tie your questions to outcomes, don’t worry. You can use Outcome Logic in LeadQuizzes to tie each answer to a specific outcome. The more answers the visitor has pertaining to a certain outcome, the more likely they are to get it – as simple as that.
The outcomes are more than just a chance to guide your visitors to a product page. If you take the time and effort to create a funny, engaging quiz outcome, you increase the chances of it getting shared. So, make sure to spend extra time here if you want your visitors to do some free promotion for your quiz and the products you sell.
5. Create a Lead Capture Form
The money is in the list. And while a one-off purchase from your Shopify store is great, there is more money in having the customer’s details so you can send them promotional offers for similar and related items, inform them about discounts and more.
When using a quiz builder, you can add a lead capture form just before the outcomes. This means that they can’t get their results unless they provide an email address. At that point, they’re invested in the process, having answered a bunch of (hopefully) interesting questions and they’ll be more willing to provide their contact details.
At this point, you can link your favorite email marketing tool, such as Klaviyo, Mailchimp, Infusionsoft or something else. Based on the quiz and the outcomes, they get segmented into different audiences.
Automated email follow-up by Hannah Azok
That way, not only do customers get personalized product recommendations, but you’re also building a clean list of subscribers that you can retarget later with different offers. A personality quiz is a great starting point here and we have some great personality questions you can use, too.
6. Promote Your Shopify Quiz
New sales won’t happen by themselves if all you do is create a quiz and let it sit on your eCommerce store. To get the most out of your product quizzes, you should promote them on different platforms.
You can send them to your existing audience if you’ve already built a list of buyers and subscribers. Mind the segmentation here as you don’t want to send a quiz about lingerie to an audience interested in skincare products.
Facebook is another great platform for promoting a quiz. You already know who your ideal target audience is (based on research and Google Analytics data and more), so why not use the advanced audience filters on Facebook to target them specifically? You can also create a Facebook quiz with our app.
Thanks to the Facebook quiz functionality in LeadQuizzes, you can also plant a pixel on your quiz takers’ devices. This means that after seeing the results page and landing on your website, they can get retargeted ads for your Shopify store on their Facebook feed.
Last but not least, you should promote your quiz within your own website, using a popup or a bar or some other variation of a lead gen form. If a customer is already on a product category page, a quiz is an ideal tool to get them further down the funnel by suggesting them a specific product to buy.
You’re Ready to Make More Revenue
If you’ve done all the steps above, you’re ready to launch your quiz and start getting more qualified leads in your pipeline. Creating your quiz isn’t something you can do in one click, but the time you spend on creating a quiz with a Shopify quiz app pays off when you see your store dashboard light up with new sales.
Looking for the best tool to build Shopify quizzes in? Sign up for a free trial of LeadQuizzes today to get started!
