How to Keep People on Your Site With An Exit Intent Popup (11 Examples)

Riddle me this – what’s that one marketing technique marketers are thrilled about, average users are annoyed with, but it still miraculously gets amazing results when it comes to lead generation?

I’m sure most of you didn’t need to guess twice – yes, I’m talking about popups.

There’s just no way you haven’t encountered those windows that pop out of nowhere while browsing a website. Usually, they ask you to leave your email address in exchange for something of potential value to you (such as a free ebook, webinar, newsletter, course, and so on).

Depending on the popup settings, a popup can appear immediately upon your arrival to the page, after a certain time delay, after you scroll a certain percentage of the page, or when you show an exit intent.

Even though each type of popups has its own pros and cons, here I’m going to pay special attention to one of the most commonly used and most effective popup solutions – the exit intent popup.

What’s an Exit Intent Popup?

The exit intent popup is your final attempt to get a visitor to perform a certain action on your web page before they leave the site. You can’t really know if they intend to return later or they’re leaving once and for all, so hey, why risk it?

In fact, chances are high you’re never again going to see a visitor once they leave your website. Data shows that more than 70% of visitors who leave your website will never return, while 98% of people will leave your website without taking any action.

The way the exit intent popup works is when visitors are browsing your website and decide to navigate away from the page (once they move their cursor close to the URL bar or the “X” in the corner), the popup will appear trying to convince them to either stay a bit longer or take certain action.

Keep in mind that, since it’s triggered on the basis of the movement of the cursor, the exit intent popup is not really a viable solution for tablets and smartphones (in most cases). If you want to use popups on mobile, you may want to consider other types of popups, such as on-load, on-click or on-scroll popup options.

Why Use An Exit Intent Popup

A great thing about popups is that they allow for a variety of uses and can be a part of multiple marketing strategies. Whether you’re looking to use popups to make your customers an offer they can’t refuse or to simply ask them to keep in touch, exit intent popups are the way to go. And here’s why:

You can customize the popup to suit a particular visitor or a piece of content on your website (by using advanced targeting options)
It’s your last chance to reach a customer before they potentially bounce forever
If properly set-up, exit intent popups are non-obtrusive – they don’t interfere with the user viewing your content and appear only once they have already made the decision to leave the page
They can be used to segment your audience (especially if used in combination with a quiz)
They can help you reach your marketing goals (increase conversions, generate more leads, and so on)

When to Use Exit Intent Popups

If you’re still not sure whether your business or brand can make use out of exit intent popups, here are some situations in which you should consider using them – popups can be an extremely effective tool if you’re looking to:

Drive email sign-ups
Give away a free ebook/guide/course
Offer a discount
Provide a custom offer
Launch a quiz/contest
Promote special content, exclusive to your subscribers
Introduce a new product, service, or feature
Invite visitors to an event (a webinar, seminar, conference, trade show, etc.)
Fight shopping cart abandonment
Address concerns

Exit Intent Popup + Quiz = A Winning Combination

If you’ve decided to use the exit intent popup + quiz combination to generate leads or acquire customers, there are two options when it comes to creating popups. You could either use a popup-dedicated platform (such as Poptin or HelloBar) to create a popup and then connect it to a quiz you’ve created using another, quiz-dedicated platform.

Or you could use a versatile quiz maker such as LeadQuizzes (that already has website popup functionality as one of its internal features) to create both the quiz and the popup using a single platform.

Before we introduced our own website popup feature, here at LeadQuizzes we used Hello Bar to set up all our popups. We used popups to promote our Beta version of the LeadQuizzes 3 app to marketing agencies and entrepreneurs.

The results we achieved? Using the popup + quiz combination, we managed to generate $52,223 in revenue and increase our lead capture by 37.96%. If you’d like to learn more about how to increase conversions using Hello Bar, check out this guide.

In addition to Hello Bar, an alternative solution for creating compelling website popups is Optinmonster.

Both solutions above are excellent if you’re creating a general purpose exit intent popup. If, however, you’ve specifically decided to use the popup in combination with a quiz, the best way to create it is using a quiz maker software with a popup feature.

Here’s how to do it.

6 Steps to Setting Up Your Own Exit Intent Popup With LeadQuizzes

1. Log in to your LeadQuizzes account

2. Choose the quiz for which you want to set up the website popup

You can create a new quiz or select an existing one. Just click on the Share icon of the quiz you’d want to configure website popup on.

3. Make sure your tracking code is properly set-up

If not, here’s how you can do it.

4. Configure the Targeting Options

Here you can select the devices where you want your popup to be shown – desktop, tablet or mobile. Also, you have the option to choose whether you want your popup to show on all the pages on your website containing the tracking code or only on pages that you specify. Finally, you can set up the traffic percentage of users your website popup will be shown to.

5. Configure the Behaviour Settings

Here you can set up the Launch and Frequency options for your website popup. You can choose to launch your popup when the page loads, after a certain time delay or scroll percentage, and most importantly to us here, when the user shows an exit intent.

When it comes to frequency, you can choose to hide it for a certain number of days after it was shown to a particular user.

6. Review and activate

In case you need additional help setting up your own exit intent popup, here’s a detailed guide on how to configure website popup on LeadQuizzes.

11 Amazing Exit Intent Popup Examples

Above, we’ve defined exit intent popups, explained why and when to use them, and showed you how to use one in combination with quizzes to achieve maximum effect. After showing you the theoretical side of popups, let’s take a look at some practical exit intent popup examples.

Without further ado, we present you with 11 exit intent popup examples to get you inspired to create your own!