6 Effective Facebook Lead Generation Methods to Boost Your Sales

Lead generation. These days, the name of the game in the world of digital marketing and online sales. One of the crucial players in the game is undoubtedly social media. Combine the two and you’ve got yourself one of the most powerful methods of lead generation.

Assuming that you’re already familiar with the basic concept of a lead and lead generation, in this article I’m going to share some of the ways you can take advantage of the Facebook lead generation to boost your business and increase your sales.

Why Facebook, you might ask (but probably won’t because it’s too obvious)?

With 2.27 billion monthly active users, Facebook was the most popular social network in January 2019, according to the latest Statista report.

Based on the data above, if you’re not using Facebook to generate leads, you’re probably missing out big time. Here’s how not to.

6 Facebook Lead Generation Methods to Increase Your Lead Capture

1. Facebook Lead Ads

Facebook Lead Ads are a part of the Facebook Business platform. Facebook advertises Lead Ads as “the best way to run lead generation campaigns on Facebook and Instagram”. But how do Lead Ads exactly work?

It’s Facebook lead generation 101. These ads enable people to express interest in a product or service by entering their details in the form within the ad. This allows the business advertising those products or services to collect information on and follow up with their potential customers and try to get them to make a purchase.

Lead Ads are being used by businesses and companies of all shapes and sizes to find new potential customers. But how does one set up Lead Ads from their Facebook page?

In order to be able to run dedicated Facebook lead generation campaigns, you can create your own lead ads from either your Facebook Page or Facebook Ads Manager. If you’re looking for some help setting up Facebook Lead Ads, here’s Facebook’s official guide on how to do it.

2. Use online quizzes to generate highly targeted leads

Believe it or not, those seemingly silly quiz results you’re probably seeing all over your Facebook feed these days (telling you which Game of Thrones character are you or what car is perfect for you) aren’t there just for fun (even though some of them are hilarious indeed).

Actually, quizzes are much more than that. Use them right and they can become a powerful Facebook lead generation tool.

Just like Yin and Yang, Batman and Robin, peanut butter and jelly – quizzes and Facebook go together extremely well. So well that, according to Buzzsumo, 84% of all social media shares of quizzes happen on Facebook.

That being said, by creating ad-worthy lead generation quizzes and sharing them on Facebook, you should be able to utilize the full potential of the Facebook lead generation.

As with everything in marketing, nothing speaks as loudly as success stories. So, here are some.

Yuri Elkaim, a New York Times bestselling author, created a quiz with the aim of generating leads and increasing sales. After promoting it on Facebook, he managed to profitably generate 10,125 leads in just 2 months.

Integrative Healthcare, for example, wanted to increase the number of local patients at their clinic. So, they created a thyroid quiz and used Facebook ads to promote it with a monthly spend on ads of just $1000. The results?

• 1,600 emails/month
• 40-60 new consultation requests/month
• 57% conversion rate of consultation requests (worth $1,200/year)
• A total of $30,000 in new revenue/month

To achieve similar results, all you need is an easy-to-use quiz maker and a well-crafted Facebook ad.

Okay, it’ll be even easier for you if you read this guide on how to create a quiz and learn a bit more about Facebook quizzes marketing.

3. Use video to promote lead gen offers

Lately, the most prominent digital marketing experts have been investing huge sums of money in video marketing – in fact, Neil Patel was spending $144,000 on video in 2018 and advises that everyone should start making a shift in that direction.

Highly visual social media networks such as Facebook and Instagram are a perfect place for video marketing. Why is that? According to Hubspot, Facebook’s own algorithm favors video content and makes it more prominent on the news feed.  In addition, video posts have 135% better organic reach compared to photo posts.

If you’re looking to dominate Facebook lead generation, video might just be the right thing for you. Still, the fact is you’ll rarely use video to generate leads directly from it. In most cases, you’re going to use videos to introduce and promote your primary lead gen content such as a landing page, special offer, event, course, or something else.

How can you do it?

There are several ways to include a CTA in your video with the aim of generating leads on Facebook. In addition to adding a text CTA (along with a link) in the video’s description, you should always add a verbal CTA to your video, asking your viewers to subscribe/sign up/download/buy whatever it is you’re offering.

Actually, a verbal CTA within the video (both in the beginning and at the very end) is more powerful than you might think. In fact, it has helped Neil Patel double his YouTube subscribers.

Another powerful way of using video on Facebook is to set a Facebook cover video for your business page.

4. Share blog posts that generate the most leads

One of the simplest (but maybe not the most effective) ways of generating leads from Facebook is by sharing your blog posts that have already shown certain lead generation potential (through organic visits or paid ads, for example) on your page or profile.

Of course, it’s never a good idea to just post content and hope for the best. It’s no use in having the best article in the world on your blog if no one’s going to read it, right? That being said, you need to make sure your post will be alluring enough for your audience to click on the link you shared on Facebook, then read the article, and finally click on the CTA inside the article.

What can you do to make sure your blog posts are as effective as possible in terms of Facebook lead generation?

• Make sure your blog post has a compelling title
• Briefly summarize the post in the meta description (one to two sentences)
• Use an alluring featured image when sharing the post
• Write an inviting Facebook post description

5. Create a Facebook event page for your next event

Events can be another powerful tool in your Facebook lead generation arsenal. Webinars, seminars, conferences, trade shows, and so on, are just some of the marketing-related events you can promote on Facebook.

Even though you can always simply post your event’s sign-up form to your Facebook timeline (which is also a legit way of generating leads on Facebook), a dedicated event page offers additional possibilities in terms of lead generation.

Among other things, it’s been shown that Facebook Events are more effective in terms of reaching new audiences, being more visible than standard News Feed posts. Inviting people to your event is a near-equivalent to tagging them on your posts, but is not as invasive. Plus, whenever an invitee RSVPs to the event that they’re interested/going, their network sees it on the News Feed.

Additionally, if you host similar events often, the Events tab on your page can give your followers a preview of all the upcoming events that you’re organizing.

6. Use Facebook Messenger ads and chatbots

Recent surveys have shown that 95% of customers agree that chatbots benefit customer service, while 47% of them said they would actually buy something using a chatbot. That’s why 80% of businesses plan to introduce chatbots into their marketing strategy by 2020.

Ever since Facebook introduced Messenger chatbots in 2016, companies have been using them in creative ways to enhance their marketing efforts. Why am I mentioning it here? Well, chatbots could be used as a method of Facebook lead generation used for collecting new lead info.

If you’re looking to learn more about how you can use chatbots in lead generation, here’s a guide by the Search Engine Journal.

Conclusion

The potential of social media when it comes to marketing and sales has never been questioned. After all, it’s where all of your current and potential customers spend most of their time. Above, I’ve presented you with 6 ways you can make use of Facebook’s lead generation potential.

Whether you decide to use one of more effective Facebook lead generation methods such as quizzes or go the easiest route and simply start sharing your best blog content on your Facebook page, one thing is for sure – there are loads of leads waiting for you to collect them on Facebook.