Looking for a reliable, affordable and simple tool to create online forms? It’s no surprise that two of the most popular go-to tools popped into your mind – Google Forms and Typeform. While both tools have earned their good reputation, the fact is, there is no one-size-fits-all solution, so what may work for somebody else isn’t necessarily going to be the right choice for you.
In this article, we’ll compare the two online forms darlings popular with both business and casual users – and see which one is the right fit for you.
Google Forms vs Typeform: Basic Introduction
Google Forms is one of the Google Workspace tools alongside Google Docs, Google Slides, Google Sheets, etc. It’s one of the simplest and most popular online tools that enables users to create simple customizable online forms that can be shared via link. It’s free and available to anyone with a Google account.
Typeform is a specialized software that enables you to create customizable online forms, surveys, polls and analyze feedback. It is popular for its drag-and-drop form builder, stylish and engaging user interface, and more than 120 integrations allowing users to effortlessly use, share and export forms and data. Typeform was founded in 2012. in Spain.
While the basic introduction already sets the tone for these two competitors’ strengths and weaknesses, let’s dive deeper into features and technical details regarding these online form makers.
Features: Google Forms vs Typeform – 0:1
Google Forms Features
As we already mentioned, Google Forms is the no-nonsense, straightforward tool that allows you to create simple online surveys and forms with closed-ended questions, single and multiple-choice answers, as well as open-ended questions and responses. Beyond that, its list of features is fairly short.
- Templates
- Question Branching
- URL Customization
- Integrations
Typeform Features
Typeform, on the other hand, is a specialized tool, so its list of advanced features packs a heavier punch compared to Google Forms.
- Logic Branching
- 800+ templates
- Drag-and-drop form builder
- Data Analysis
- Skip Logic
- Support Audio/Images/Video
- Lead Generation
- 120+ integrations
Templates and Design: Google Forms vs Typeform – 0:1
Google Forms Templates and Design
When it comes to templates, if you were thinking about creating a glossy eye-candy form, you’ll be sorely disappointed. There are less than twenty pre-made templates available, divided into three categories with specific question types: Personal, Work, and Education.
Various templates allow you to tweak your form or questionnaire – for example the education assessment quiz allows you to set up correct/incorrect answers, assign value to questions, and enable respondents to see their scoring as they answer the questions.
On top of that, Google Forms include one of the most important features when it comes to forms, surveys, and quizzes – logic branching, also known as question branching and conditional logic. It allows users to skip to different sets of questions based on their answers. Your Google form can be easily shared using a customizable URL.
However, Google Forms do not include data analysis tools, nor do they support images, audio and video files.
Typeform Templates and Design
One of the trademarks of Typeform is its simple, engaging user interface with a motto “one page-one question”. But Typeform is not only an eye-candy for respondents, the user experience is also cool on the back-end side of things! You can seamlessly add, build, and customize questions, answers and logic branching using a visually engaging drag-and-drop builder.
Typeform also comes with hundreds of form, survey, and quiz templates, based on your needs – application forms, business forms, file-upload forms, etc. You can also add images and videos to your online form.
Analytics and Integrations: Google Forms vs Typeform – 0:1
Google Forms Analytics and Integrations
Since Google Forms is a basic tool, it doesn’t offer integrations per se, but it packs a power punch if you combine it with other Google tools. On top of that, most online software tools offer integrations with G-Suite tools.
Typeform Analytics and Integrations
With Typeform, you get built-in data analytics that allows you to share reports and gives you some basic data points. However, if you need something that goes beyond that, Typeform offers more than 120 integrations that will blend Typeform into your workflow.
Some of the integrations include email automation, analytics, CRM, and marketing software, such as MailChimp, Google Analytics, Hubspot, Salesforce, Zapier, etc. However, some of these integrations – namely Google Analytics and Salesforce, are only available as part of the pricier Business subscription plan.
Pricing: Google Forms vs Typeform – 1:0
Google Forms Pricing
As part of the G-Suite, using Google Forms is free and available to everyone with a Google account.
Typeform Pricing
Typeform offers a free plan and three pricing plans – Basic, Plus and Business Plan. On top of that, there is also a specially tailored Enterprise Plan.
Free plan includes unlimited typeforms, but with a catch – only 10 questions per typeform and 10 responses per month. Free plan comes with logic jumps, access to templates, option to embed your typeform and integrate with other apps.
Basic, Plus and Business yearly paid plans come with a monthly cost of $25, $50, and $83, respectively. Subscription is somewhat more expensive if you opt for a subscription on a monthly basis. Basic plan comes with all the tools’ functionalities, 100 typeform responses, ability to receive file uploads and payments on Stripe, and serves one user. Business plans offer some bulkier features such as Facebook Pixel and Google Analytics integrations.
Customer support: Google Forms vs Typeform – 1:1
Google Forms Customer Support
Google’s customer service includes email/help desk, FAQs and forum, knowledge base, phone support, 24/7 live rep and chat. Its customer service was rated 4.4 on Capterra.
Typeform Customer Support
Typeform’s customer support boasts 4.4 score on Capterra, offering email/help desk, FAQs and forum, knowledge base with tutorials, as well as chat. Users on paid Business Plan are top priority.
Final verdict: Google Forms vs Typeform – 2:5
The final verdict is in – when it comes to online forms, good old Google Forms can’t really compare to Typeform, and here’s why.
Google Forms Pros and Cons
When it comes to pros with Google Forms, there are plenty. Its main strengths are:
- Ease of use
- Reliability
- Time-saving
- Affordability
Google Forms are a no-nonsense reliable tool with a straightforward form creation process and easy-to-use on both ends. With this tool, you can create and deploy an online form in less than thirty minutes, with no limitations on the number of questions and responses. And best of all, it comes for free!
When it comes to Google Forms weaknesses, well – they are quite visible:
- Limited templates
- Limited customization options
- Few features
- Questionable data security
With Google Forms, you may get a decent online form with basic question types, but it surely won’t be a sight to behold and attract a click. On top of that, Google Forms goes only so far if your needs are a bit more specific and require sleeker design, lead generation or storing sensitive data.
So, is Google Forms for you?
If you’re an individual user looking to simply collect data via online forms for educational or day-to-day purposes such as contact forms, Google Forms offers a reliable and affordable tool to do so. However, if your ambitions go anywhere beyond that, it’s much better to invest in a specialized online form tool or simply look for some Google Forms alternatives.
Typeform Pros and Cons
As we mentioned earlier, Typeform earned its solid reputation after a decade in the business. Some of Typeform pros include:
- Great design
- Solid user interface
- Decent data analytics
- Template library
- Customization options
- Powerful integrations
- Data compliance
There’s no arguing with it – Typeform’s minimalistic, interactive design approach garnered this app plenty of fans. This survey software allows you to really dig into customization and adjust it both visually and practically to your specific needs and goals. On top of that, it comes with plenty of integrations and built in data compliance – an important feature if you’re dealing with sensitive data collection.
However, Typeform does come with a couple of issues:
- Pricey
- Takes time to master
- Modest data analytics
For business beginners, Typeform may prove to be a bit too pricey. Free version doesn’t really enable you discover all the app functionalities. Paid plans also come with a couple of limitations and caveats, such as Basic and Plus plans lacking some key integrations. Data analytics feature is fairly modest and generates basic graphs. On top of that, some users feel that the form builder takes time to master and occasionally creates lagging issues.
So, is Typeform for you?
If you are a business user with specific goals and a penchant for strong visual branding, Typeform or any of its alternatives could be a great choice for you.
Want to explore options?
If you are still looking at your options, don’t stop at Google Forms and Typeforms. There are online form, quiz and survey tools that pack great design, simple UI and a plethora of options such as logic branching, lead generation, and useful integrations. In need of something like that? You could check out LeadQuizzes – here are five reasons why you definitely should!
Why LeadQuizzes is Great Typeform and Google Forms Alternative
1. Options for surveys and quizzes
Apart from enabling you to create amazing online forms, both from template and scratch, with LeadQuizzes you can also create surveys, questionnaires, and engaging quizzes! You can use them in a number of fields for plenty of purposes – from marketing and sales to education and services. It’s equipped with question branching and a plethora of designing options!
2. Cool design
If you like a bit more straightforward and practical design, LeadQuizzes might be the best pick for you. This quiz maker comes equipped with a drag-and-drop builder that keeps things simple and options open – you can shake up your online form with different types of questions, add images, videos, and get playful with your brand visuals or personal aesthetic!
3. Templates
If you prefer to keep things simple, LeadQuizzes offers a great template library of quizzes, surveys and online forms – you can choose based on your needs:
- Online contact form
- Order form
- Event registration form
- Sales contact form
- Customer feedback form
4. Goal-oriented
LeadQuizzes was created to help you achieve your business (or personal) goals! It is fine tuned for maximum engagement with respondents or potential business-clients – from the first click to capturing lead or closing the deal.
Your forms, quizzes and surveys will be super shareable thanks to fresh design and options to embed forms or share them via pop-up. Facebook Pixel integration allows you to promote your content on Facebook, build custom audiences, and create conversion events.
Reporting tools will give you insight into the way respondents engage with your online forms and possible ways to fine-tune them for better feedback.
Want to know how a simple online quiz or form can bring you more than 35,000 sign-ups in only three weeks? Check out the story of Bourbon and Boots!
5. You get more for less money!
With LeadQuizzes, you get a free trial period that allows you to test this tool before you commit to any of the paid plans. Most importantly, paid plans don’t have caveats – each of them comes fully equipped with the same set of functionalities, including access to template library, design options, and reporting.
Each plan enables thousands of answer submissions on a monthly basis, allowing you to opt for a plan that fits your needs and requirements.
Ready to create your first online form with LeadQuizzes? Sign up here!
