5 Best Typeform Alternatives (Free, Cheaper, or More Customizable)

With Typeform’s pre-made templates, conversational form builder and intuitive design tools, even non-technical users can create professional-looking forms. But it’s not a perfect choice for everyone. The “one size fits all” approach has its limitations, leading many users to seek Typeform alternatives that better align with their needs.

Many Typeform users complain about:

• Limited design options and complexity of use
• Data security issues
• Inability to remove Typeform branding (possible only with the most expensive tier)
• Costly pricing plans

In this article, we present four Typeform alternative tools. We explain why they might be a better fit for you and compare their standout features, customization options and pricing plans.

Top 5 Typeform Alternatives to Use in 2024

LeadQuizzes

Launched in 2015, LeadQuizzes is still considered the new kid on the block. But we like to think about it as that one oddly genius kid, bound to achieve great things.

LeadQuizzes is a quiz maker that allows you to create quizzes, surveys, and forms easily. It emphasizes using interactive content to generate more leads from your current website traffic or advertising campaigns. It also lets you learn more about your audience in a fun and engaging way.

Its users are mainly marketing agencies, entrepreneurs, and small businesses. People use it to create beautiful forms, drag-and-drop quizzes, and versatile surveys for e-commerce, social media campaigns (like Twitter quizzes), market research, customer feedback capture, or simply for fun. So, how does LeadQuizzes compare to Typeform?

Customization options and ease of use

Both tools offer extensive design options for extensive customization. You can adjust the colors, fonts, borders, and opacity, add background images, and use different types of forms, checklists, and drop-downs.

With LeadQuizzes, every step of quiz creation seems more intuitive and strategic. This is due to a slightly different flow from the one Typeform uses. While Typeform shows the entire form at once (where you scroll down to the last question without answering the previous ones), LeadQuizzes lets you divide the content into several steps.

This makes your audience less overwhelmed with too many questions and still ensures you get all the information you need. It also makes LeadQuizzes more suitable for creating different kinds of tests or trivia quizzes where you can show the correct answer after each question.

Both tools have an advanced conditional logic feature. They support a wide range of question types and integrate with top marketing apps – from MailChimp to Zapier and most CRM tools.

Standout features

One of our main standout features is the AI quiz builder functionality which does all the heavy lifting for you. Start with a prompt, pick your favorite titles and quizzes, and customize them to your liking – and you’re good to go!

We also made sure to structure LeadQuizzes to help you get the most responses to your forms and quizzes. Add any or all of the content promotion features to guide your site visitors to the quiz:

• Website popup
• Announcement bar
• Embeddable CTA
• Optimized ad campaigns
• Exit intent popup

Another handy feature in our form-building tool is branding. Experts have found that “color increases brand recognition by up to 80 percent”. That’s why it’s crucial to keep your branding consistent throughout all your online assets, including your website, social media, ads, and interactive content (such as quizzes, forms, and surveys).

With LeadQuizzes, all plans let you remove our branding from your content and replace it with your own logo or image. Typeform, on the other hand, requires you to pay $50/month to do so.

Since agencies are common LeadQuizzes users, the tool supports many features tailored to their needs. It lets you add multiple clients to your LeadQuizzes account as your company grows, all from a single login. This opens an entirely new set of possibilities for managing your business and growing your agency.

While LeadQuizzes has its own audience of marketers, entrepreneurs, and people looking for a user-friendly solution for quick and easy content creation, Typeform has its own loyal base of users who appreciate its recognizable style and flow. Both are great tools and, eventually, it all comes down to your personal preferences. However, note that LeadQuizzes gives you more design flexibility and lets you easily embed forms and link to them from any place on your site.

Pricing

At first glance, LeadQuizzes seems like a slightly more expensive option. But if we dig deeper into what each plan offers, we can see that Typeform limits the number of form submissions you can get each month (only 100 in the Basic, 1,000 in the Plus, and 10,000 in the Business Plan). With LeadQuizzes, you get 2,500 responses included in the cheapest plan.

If you’re using large-scale data collection methods, the sum you’re paying can be much bigger than it would seem just considering the features.

It’s worth noting that LeadQuizzes has no hidden costs. Our Premium plan offers unlimited visits and responses – which is not the case with any Typeform plan.

Even though Typeform offers a Free Plan, it’s very limited as it allows you only 100 responses/month and 10 questions/form. It’s good for getting to know the software but there’s not much you can do with such limited options.

LeadQuizzes, on the other hand, has no free plan but offers you a free 14-day trial with unlimited features to create complex forms and a 30-day money-back guarantee. Get to know the full capabilities risk-free.

SurveyMonkey

If LeadQuizzes is the new kid on the block, SurveyMonkey is an experienced veteran who’s been around since the early days of online survey creation.

Founded in 1999, SurveyMonkey has established its reputation as a reliable survey tool with practical features. Users can create surveys that capture and analyze large volumes of data.

Considering which is best – Typeform vs. SurveyMonkey? Here are a couple of the key differences.

Customization options and ease of use

Survey Monkey lets you enhance the look and feel of your surveys with a variety of customization options. For example, you can upload your own images as survey backgrounds or select stock photos. Customize fonts and colors, and adjust the layout of survey questions.

However, adding a logo and the survey header is only available with paid plans. The higher ones let you remove SurveyMonkey branding entirely and use a custom domain for your surveys.

Standout features 

Unlike LeadQuizzes and Typeform, SurveyMonkey doesn’t have a strong focus on aesthetics. 

What they do concentrate on, is large-scale backend data analysis and research automation. SurveyMonkey collects multiple data points (such as NPS scores, opinion polls, customer support requests, etc.) and then analyzes them in real time.

Suppose you’re a professional data analyst, statistician, or anyone who needs to collect and manage a lot of quantitative data. In that case, SurveyMonkey might be a good choice when it comes to popular Typeform alternatives. Or if you’re looking for a similar tool, you can explore other SurveyMonkey alternatives.

Pricing

SurveyMonkey offers separate Individual and Team plans.

One of the major downsides is that there’s only one plan that allows you to be billed monthly – Standard Monthly Individual Plan for $99. The rest of them are billed annually and range from $39 to $119 per month for Individual Plans and $25 to $75 per month for Team Plans (3 users minimum).

Note that the only monthly plan has a limitation of just 1,000 responses after which you’ll be charged an additional $0.15 per response.

SurveyMonkey also has a Free Plan, but similarly to Typeform, it has some limitations (10 questions, 25 responses per survey, limited features).

Google Forms

Many people just need an easy way to collect data about their users. They don’t need fancy forms with advanced features and different field types.

That’s when you may decide to choose a Google Form where you can create a simple form, e.g., asking your clients how much they enjoyed your last event and if you could’ve made it any better. As long as you don’t need to engage your respondents into taking the survey or submitting the form, Google Forms can suffice.

Customization options and ease of use

Key customization features available in this tool are choosing themes and colors to match your branding. This includes altering backgrounds and font styles for headers and questions. You can also insert a header image at the top of the form and customize it to reflect your brand or form purpose.

The interface is straightforward, allowing users to create forms without any technical expertise. Navigation through adding questions and selecting question types is easy. The drag-and-drop functionality makes the process of organizing questions a breeze.

Standout features

Choose from a variety of pre-built templates categorized into Personal, Work and Education. Multiple users can collaborate in real time, making it easy for teams to work together on form creation and editing.

It also seamlessly integrates with Google Sheets for automatic data collection and analysis. Google Forms facilitates data management by allowing users to view responses in real time and generate summary reports within Google Sheets.

Pricing

Google Forms is free for personal use. It’s accessible to anyone who has a free Gmail account and allows creating unlimited forms. Using a slightly more complicated version of Forms for Business requires a paid G Suite account.

Tip: To ensure you’re choosing the right form builder for your needs, check out this detailed Google Forms vs. LeadQuizzes comparison.

123FormBuilder

Founded in 2008, this Typeform alternative has been around for more than a decade. As the very name suggests, its main focus is on building web forms. Unlike Typeform, which emphasises design and a beautiful interface, 123FormBuilder’s main concern is functionality.

That being said, if you need to easily build forms (e.g., with ready-to-use online contact form templates) that will help you get information about your users, 123FormBuilder might be enough. Still, keep in mind that this form-building tool has limited capabilities for creating interactive content other than forms (such as surveys and quizzes).

Customization and ease of use

123FormBuilder offers a range of customization features to make forms that match your brand. It lets you change the form header, add your logo, images and graphics. You can highlight your brand identity by changing colors, fonts and backgrounds and even add custom CSS for advanced styling.

The interface is intuitive, making form creation easy even for beginners. Simply drag the desired field type into the form canvas and configure its settings.

Standout features

This tool’s main advantage compared to Typeform is the number and variety of ready-made templates. 123FormBuilder has 1,800+ available templates, which is significantly more than Typeform.

Still, this raises the question of whether you value quality or quantity. Both LeadQuizzes and Typeform have a substantially smaller number of templates, but they’re carefully designed.

Pricing

Paid plans start at $32 monthly. There’s also a free plan, but it’s very limited as it only allows 100 monthly submissions.

Jotform

As its name suggests, Jotform is a reliable choice for everything form-related. However, if you use Jotform to create forms, you’ll need a separate tool for additional interactive options like quizzes and surveys.

Customization and ease of use

Jotform is a user-friendly online form builder, featuring a drag-and-drop interface. YouUsers can easily add, remove and rearrange form fields. But to remove branding, you must upgrade to any paid subscription (Bronze, Silver, or Gold).

While Jotform offers a wide variety of templates, users often mention that they require significant customization to achieve a polished look. Some describe them as a bit outdated.

Standout features

Jotform includes conditional logic, payment forms, file uploads, and e-signature capture. These features make it suitable for both simple surveys and complex data collection. Typeform also has conditional logic features but lacks some of the advanced options available in Jotform.

Jotform templates are quite impressive. The form builder provides over 10,000 pre-built templates for various use cases.

Pricing

Jotform offers a more generous free plan with 100 monthly submissions compared to Typeform’s 10 responses. Comparing starting costs, Typeform’s Basic Plan starts at $25/month, which is cheaper than Jotform’s Bronze Plan at $34/month, but Jotform provides ten times more submissions with the cheapest plan.

Typeform alternatives: Comparison table

Typeform alternatives: Selection criteria

When choosing a Typeform alternative, consider key factors to ensure the tool aligns with your needs and objectives. Here are the primary criteria we based our ranking on:

• General overview: Start by understanding the overall functionality and purpose of the alternative. Determine if it offers any additional capabilities apart from creating interactive forms, surveys, and quizzes. Evaluate whether the tool can handle the type and volume of data you plan to collect.
• Features: Look closely at the features each Typeform alternative offers. Essential ones include multiple form templates, customization options, survey data analysis, and conditional logic (skip logic). Look for easy branding and options to embed and share forms.
• User ratings: Check reviews on trusted platforms like G2, Capterra, and Trustpilot to gauge the overall user satisfaction and experience with the tool. 
• Price: Compare the pricing plans of each alternative, ensuring you balance cost with quality and the features that matter most to you. Free versions or trial periods are great because they let you test features without committing. Note if any additional costs might be incurred, such as for extra storage, more submissions, or additional users.

Conclusion

While Typeform is a popular survey software, there are several alternatives that may better suit your specific needs. Each of the five tools we’ve explored offers its own unique strengths—be it cost savings, ease of use, advanced features or a high level of customization for more complicated forms.

The best way to make sure the tool matches your preferences is to try it and decide for yourself. If you’re looking for a form tool with handy AI features, content promotion, beautiful design and extensive customizability, LeadQuizzes may just be right for you. To get a 14-day free trial of LeadQuizzes (with unlimited features), sign up here.

FAQ

Is there anything better than Typeform?

Typeform is known for its engaging, conversational interface. However, if you’re looking for alternatives that might better suit your needs, several options are worth considering. Notable typeform alternatives include LeadQuizzes, Jotform and Google Forms.

Is there a free version of Typeform?

Yes, Typeform does offer a free version of their form-building platform. It allows you to collect 10 responses per month.

Which is better SurveyMonkey or Typeform?

Both are solid tools that can help you create effective surveys and gather customer insights. LeadQuizzes might be the best choice of the three because it focuses on leveraging interactive content to get more leads from your website traffic and advertising efforts. 

Which is better Jotform or Typeform?

Choosing between Typeform and Jotform depends on your needs. Typeform prioritizes a modern, conversational form experience, while Jotform is a more versatile tool with extensive template options. LeadQuizzes might be the best choice because it is very flexible, supporting a variety of quiz formats like scored quizzes, personality quizzes and trivia and it offers many industry-specific templates including finance, health insurance and legal.