How Pocket Your Dollars Grew to 100k Customers a Month in One Year

Anthony Sarandrea started Pocket Your Dollars as a lead generation company for debt settlement. He spends $15,000/day on Facebook to connect as many as 5,000 people/day with settlement agencies and has scaled to over $500k/month in revenue.

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In this episode you will learn:

  • How they got the idea for Pocket Your Dollars and how they were able to be so successful so quickly [01:32]
  • Focusing on the lead generation side of the debt settlement business, how they went about finding the people that they were going to connect the leads with [03:51]
  • How they started generating leads for their partners [06:25]
  • Their Facebook and SMS strategies [08:01]
  • Why they chose to acquire a site and how they went about doing it [25:13]

Key Takeaways:

  • Your partners need to be making money in order for you to be making money.
  • Segmentation and talking to people differently plays a big part in scaling a debt settlement business profitably.
  • One of the biggest game changers is understanding the full sales cycle.
  • Taking on the right business partner can have the biggest impact on your growth.

Action Steps:

  • Leverage Facebook lead ads strategically.
  • Separate people into buckets according to how they respond to your ads and treat them differently.
  • Create awareness by putting out content that thoroughly educates individuals on topics related to your business.
  • Make sure the usability of your site is great.

Anthony says:

“It’s easier to dip your feet in versus having to dive head-first into the water.”

“If you want to grow, if you want to stay in business, if you want to continue to become a big player in this space, you have to do things that your competition is not doing.”

More from Anthony Sarandrea:


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