How Tanga, a Daily Deals eCommerce Site Grew to $27M Using Affiliates

In today’s episode, I interview Jeremy Young, who has sold multiple online businesses for 8 figures. His current business, Tanga, generates over $27M in revenue a year. Tune in as he shares his journey, and learn how he built these businesses without driving his own traffic or raising money.

TOPICS:

What kind of business is Tanga? [1:37]
How did Jeremy come up with the idea for his first business, Virtual Servers, and how did he get started? [02:00]
How did Jeremy grow Virtual Servers? [03:34]
How does Jeremy go about finding good partners? [08:19]
How did Jeremy sell his first company? [09:51]
How did Jeremy come up with Uberplay? [10:40]
How was Jeremy able to make the connections he needed to start Uberplay? [11:21]
What did Jeremy do to build relationships within the board game industry? [12:35]
How did Jeremy get started with Tanga? [15:50]
How was Jeremy able to get traffic to sites in order to push the daily deals in Tanga? [16:11]
How does Jeremy reach out to new people and how does he reach out for best-price deals? [21:11]
What were the major milestones or breakthroughs that enabled Tanga to scale up to $2M? [24:19]
How does having a customer dossier work for Tanga? [26:35]
What are the two ways for a business to reach consumers? [29:25]
What are the strategies for becoming profitable on a customer’s first purchase? [30:18]
How long did it take for paid traffic to work for Tanga and what did they do to make it work? [31:24]
What did Jeremy do to turn things around at those time when he felt like he was going to fail? [32:07]
What is the difference between bootstrapping and raising money, and when is the right time for each of those? [34:15]
Why is the right culture fit an issue? [36:44]