8 Survey Topics and Ideas to Help Learn More About Your Customers

We live in an age where information is power.

But we also live in an age where misinformation and unverified assumptions have never been easier to spread. When making important business decisions, it’s vital to base them on verified information and not your own or someone else’s beliefs.

So, what’s the easiest and most effective way to collect verifiable information?

Do a survey.

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Surveys are a great way of getting to know your target audience and obtaining feedback about your customers, products, and services.

Still, you need to make sure you’re focusing on the right survey topics. To make things easier, I’m going to share some survey ideas you can use to gather relevant data.

survey topics and ideas

Important note: I won’t just be sharing some random stuff I read online. Here at LeadQuizzes, we’ve helped our users collect over 4.7M emails and gather 73.9M answers using surveys and quizzes, so I’ll share with you some of the things we learned in the process – including survey templates.

Top 8 Survey Topics and Ideas for Brands and Companies

So you would like to create a survey but aren’t sure which type of survey to use, what topics to explore or what type of survey questions to ask?

In order to choose the right one for your needs, you should first ask yourself about your goals.

  • Are you looking to learn more about your audience?
  • Do you want to do market research?
  • Looking to obtain feedback from existing customers?
  • Want to measure the satisfaction or engagement of your employees?
  • Or just want to ask your friends a few funny questions?

Once you’ve decided on your end goal, keep scrolling down for more survey ideas. Feel free to grab one of our survey templates or use it as an inspiration when creating your own.

Here are the 8 most common broad survey topics that can help you learn more about your business and target audience.

1. Demographic Survey

Demographic surveys are used whenever you need to obtain some general information about your audience. They have found its application in statistics, politics, business, marketing, etc.

The most common demographic questions ask about age, gender, ethnicity, education, employment, location, marital status, and more. If you’re looking for specific question examples, check out these 100 sample demographic questions you can ask in your surveys.

Or click on the button below to preview and use our demographic survey template.

*To use this survey template, just create an account (or login), and then select the template from our builder.

2. Market Research Survey

Most successful businesses base their decisions on thorough market research.

Using a market research survey is an excellent way for companies to better understand their prospects and their individual needs, attitudes, preferences, and purchase behavior. That way, you can more confidently identify your target market, learn more about your potential customers, or discover trends in a particular niche.

Click on the button below to preview and use our market research survey template.

*To use this survey template, just create an account (or login), and then select the template from our builder.

3. Net Promoter Survey

NPS (Net Promoter Score) survey is one of the most popular ways of determining customer satisfaction and loyalty. It shows how likely your existing customers or users are to refer your company to their friends, colleagues, and family.

Why is NPS so important? And one of the most common survey topics for successful businesses? Well, it is seen as a very strong indicator of future business growth based on current customer satisfaction.

Click on the button below to preview and use our NPS survey template.

*To use this survey template, just create an account (or login), and then select the template from our builder.

4. Customer Satisfaction Surveys

Another common survey topic is customer satisfaction. Whether you’re a doctor, a lawyer, a restaurant owner, a marketing agency, or a SaaS business, customer satisfaction has to be one of your major concerns if you’re looking to achieve long-term success.

One of the easiest and most effective ways to check the pulse of your customers is a customer satisfaction survey. Here, I’ll present you with a couple of examples of customer satisfaction surveys. You can use the template as it is or customize it to fit your specific needs and goals.

Universal customer satisfaction survey template

*To use this survey template, just create an account (or login), and then select the template from our builder.

Patient Satisfaction Survey

*To use this survey template, just create an account (or login), and then select the template from our builder.

5. Employee Satisfaction Surveys

It is a common saying that a company is only as good as it’s employees. I would add that employee satisfaction should be seen as a pretty accurate indicator of a company’s success.

Why exactly is it important to evaluate employee satisfaction and engagement?

First and foremost, it allows you to learn what you’re doing well and what areas need improvement. Then you can address the issues and make sure your company remains a great place for your employees and customers. It’s the only way your business can grow.

Here are a couple of survey templates you can use.

Employee Feedback Survey

*To use this survey template, just create an account (or login), and then select the template from our builder.

Job Satisfaction Survey

*To use this survey template, just create an account (or login), and then select the template from our builder.

Exit Survey

*To use this survey template, just create an account (or login), and then select the template from our builder.

6. Product Feedback Surveys

Believe it or not, one of the easiest ways to acquire new customers (and keep your existing ones) is to learn what they really think about your products and services. That’s why feedback surveys are one of the most widely used types of survey topics.

To grab a hold of what consumers think about your product, start using the template below.

*To use this survey template, just create an account (or login), and then select the template from our builder.

7. Brand Awareness Survey

Branding and brand awareness are vital to any long-term business success. At the same time, they are often downplayed on account of other marketing concepts that can provide faster and more easily measurable results.

Anyway, before you start any serious work on branding, the best practice is to first determine how popular your brand is among your target audience right now. It’s one thing that can make all your next branding efforts much more effective and easier to monitor.

The best way to learn more about your brand’s popularity is to do a brand awareness survey. Feel free to use the template below.

*To use this survey template, just create an account (or login), and then select the template from our builder.

8. Post-Event Survey

After hosting a seminar, fundraiser, corporate party, or any other event, naturally, you’d like to find out how it went. The best way to do so is by running a post-event survey. It’s one of the most relevant survey topics for event organizers.

Check out these 21 post-event survey questions or click on the template below to use it right away.

*To use this survey template, just create an account (or login), and then select the template from our builder.

Conclusion

If you’re a small company or brand looking to grow your business, learning more about your existing and potential customers can be vital. As already mentioned, one of the best ways to do so is by conducting a survey.

Above, I’ve shared some of the most common and most relevant survey topics to cover. Plus, I’ve shared our ready-made templates for each of them, which you can use straight away or get inspired to come up with your own survey ideas.

To gain access to 75+ survey and quiz templates, start your free 14-day LeadQuizzes trial now.

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