Up until a while ago, a survey was just a way to poll an audience and find out what their opinions are on a certain matter. Fast forward to 2022, and you can use surveys to improve your customer service efforts, determine the potential of a business idea, find out how many customers are likely to recommend you to their peers, and more.
All of this is possible thanks to survey tools. Whether you want to use them for marketing, customer support, sales or something else, they make it easy to survey a large pool of respondents in your customer demographic. Even more importantly, you can analyze your data quickly and learn from it.
Here are some of the best survey tools in the market today, with their pros and cons.
Why should you use online surveys?
Even before we got tools for running surveys online, they were incredibly useful tools in paper form. Now that you can use them online, surveys have become the Swiss army knife of feedback collection. Here are some reasons to use them:
- A quick way to collect quantitative and qualitative feedback
- Did we say quick? The average online survey takes less than 12 minutes to complete
- The average survey response rate is pretty good and it’s 33% across industries
- Most survey tools have templates, allowing you to start within minutes
- You can use them across different online channels – website, email, live chat, in a mobile app
In general, they’re an effortless way to easily collect information from a large number of people at once.
LeadQuizzes
Besides quizzes, you can use our survey maker to create different types of useful content that goes beyond marketing. In fact, creating a survey in LeadQuizzes takes just a few minutes, thanks to our intuitive survey builder. If you want to do market research, collect customer feedback and watch your response rates go sky-high, this is the tool you want to try.
You don’t have to worry about inspiration because LeadQuizzes comes packed with useful survey templates, including:
- NPS (net promoter score) survey template
- Job satisfaction survey template
- Customer feedback survey template
- Post-event feedback survey template
- Employee engagement survey
- And many, many others, professionally written templates with just the right survey questions.
You can choose to display your surveys in a variety of ways, including hosting them on your website, embedding them in an existing page, showing them as popups and more. You can host your surveys on our own LeadQuizzes servers if you don’t feel like showing them on your website. You can also share your surveys on social media with one click, straight from the dashboard.
Since LeadQuizzes is primarily a marketing tool, you’ll be happy to know that you can use it to segment your audiences based on the type of answers they provide. In fact, our survey maker integrates with a good number of email marketing tools to make the follow-up process smoother.
Once a survey is complete, you can use our survey solution to send customers to your desired page, be it a thank-you page, a landing page or any fully custom URL of your choice.
The formatting leaves you with lots of room for creativity. Add a stunning cover photo to get started with the survey and choose a survey topic. You can then choose from a variety of question and answer types. Ask your customers using text or images and let them reply with multiple-choice or open-ended questions.
Speaking of design, the user interface in LeadQuizzes lets you change anything: fonts, colors, backgrounds, images, and anything that comes to your mind.
Our online survey software lets you use a free trial for 14 days to give you a taste of what great surveys look like. Paid plans start at $37 per month, which gives you one website to work with and up to 2,500 responses per month, making it affordable for a small business looking to get into survey creation.
The good: ease of use, looks great on mobile devices, real-time survey data collection.
The bad: there could be more survey templates compared to some competitors.
Are you ready to start collecting survey results with just a few clicks? Start your free trial of LeadQuizzes today!
Survicate
There is a lot to like about Survicate, as this survey tool makes it easy for anyone to launch a survey on a website, in an email, or in a mobile app. You won’t have to use their survey builder too much because there are over 100 survey templates available for different use cases.
Some of them are:
- NPS (net promoter score)
- CSAT (customer satisfaction score)
- CES (customer effort score)
- Product feedback
- Employee satisfaction survey
And many, many others. You can build your own surveys with conditional and skip logic if you can’t find a template that suits your needs. The integrations are abundant, with Zapier and many popular email marketing, CRM, help desk, and customer support tools. Data export is effortless as well.
As for the pricing, the cheapest plan is $89 per month, giving you access to up to 3,000 tracked customers per year with 3 active surveys at a time.
The good: Plenty of survey templates, a nice user experience, and a good range of integrations.
The bad: Compared to the competition, the paid plans are expensive. The forever free plan feels like a gimmick given how limited it is.
SurveyMonkey
For a long while, the name SurveyMonkey was synonymous with the words “survey tool”. Launched in 1999, this is one of the oldest apps in the SaaS business and it stood the test of time. However, you can definitely see that age in this tool’s offering.
The user experience and interface feel very dated compared to most other entries here. However, there is a good selection of templates (40+) and all the usual bells and whistles, including different question types.
Pricing is where things get complex, as you can get individual and team plans and finding out how much you end up paying can take a bit of time. In short, the cheapest plan is $32 per month and gives you 15,000 responses per year.
When it comes to SurveyMonkey integrations, tough luck. You have to get the most expensive, enterprise plan to unlock the only three integrations they have – Eloqua, Marketo and Salesforce. If you want more integrations and automation, it’s time to look into SurveyMonkey alternatives.
The good: Cheap paid plan, a good number of templates.
The bad: Complex pricing scheme, antiquated UX, lack of integrations.
Google Forms
It’s really hard to talk about survey tools for collecting customer feedback without mentioning Google Forms. In fact, there’s a good chance that you’re using this tool as you’re on the lookout for a Google Form alternative with more functionalities.
The biggest benefit of Forms is the fact that it’s free and user-friendly. All you need is access to a Google Workspace and you can start capturing feedback with unlimited questions. There are a few templates available but nothing too advanced. All of the responses you get can be stored in Google Sheets and you get notified by email when new entries come in. Also, you can export survey responses as a .CSV file.
There are no integrations available, except for the Sheets one mentioned above so say goodbye to complex workflows. You cannot change much in terms of the survey design so say goodbye to fancy CSS embedded in your website code. Also, sharing is available through emails, but it looks pretty clunky, especially compared to some specialized tools mentioned here.
The good: It’s free and easy to use.
The bad: No customization options, no integrations, and no possibility to embed surveys.
SurveySparrow
Looking for more than customer surveys? What started out as a survey platform ended up branching out to much more and today, SurveySparrow call itself an “omnichannel experience management platform”.
This is one of the signs that it’s aiming for a more enterprise audience. The other sign is that besides your typical surveys, they offer offline surveys, 360 employee surveys and a website chatbot.
Some advanced features include survey white labeling, custom survey domains as well as custom emails you can use to send out surveys.
You can also see the maturity of the tool from the available integrations, including Hubspot, Mailchimp, Slack, Intercom, and many, many others. Zapier is there too if you need something that is not on the list.
Pricing is where things get messy. Just to find out what it costs, you have to leave an email and a phone number for someone to get in touch with you. Luckily we bypassed that and found that the cheapest plan is $19 per month. There are three types of plans: Personal, Business and 360 Assessments. In short, block off an afternoon to find out how much you’ll pay.
The good: advanced survey features, a wealth of integrations.
The bad: complex pricing, can be much more than you need if you’re just looking for ways how to make a survey.
Typeform
If you’re into data collection and creating great-looking online forms in all formats, Typeform is definitely a tool on your radar. You can use it for a variety of content, including quizzes, surveys, polls, questionnaires, tests, and much more. And for each of those categories, there are templates available.
For surveys, there are 140 different survey templates to choose from, sorted by different categories and use cases. Using the drag-and-drop builder, you can easily edit them or create your own from scratch.
If you’re looking for a free online survey tool – this is not it. There is a free plan that limits you to 10 responses per month. Paid plans start at $25 monthly, giving you 100 responses a month, which is not a lot. For what it’s worth, the free version has a Google Sheets and Zapier integration, which is nice to have.
Paid integrations are plentiful, with examples such as Klaviyo, Calendly, Hubspot, Notion, Canva, and many other tools.
The good: Easy to use, lots of templates and integrations, plenty of content types to choose from.
The bad: Virtually non-existent free plan and paid plans are expensive for what they offer.
Still not convinced LeadQuizzes is your next survey maker?
Still not convinced that LeadQuizzes is your best choice for a survey maker? Here are some reasons why: useful survey templates, easy survey builder, wide variety of question and answer types, many different platforms for displaying your surveys… Just to name a few.
So, to create a survey, take these steps.
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Sign up for LeadQuizzes
There is a free trial available and you don’t have to pay to start using your survey software. Signing up takes just a few minutes and you can use all the features and options the moment you get into your dashboard.
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Choose a survey template
We have quite a few survey templates you can use to get started with. You can immediately use them as they are out of the box and start getting survey results. Alternatively, you can make edits to the questions and response types to make the survey better for your specific use case.
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Edit the questions and answers
Unless you’re using a standardized survey (such as NPS or CSAT), the question and answer format is pretty loose. In other words, you can ask anything you want and offer any type of answer format you prefer.
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Choose how and where to display your survey
LeadQuizzes lets you show surveys on your website, within emails, as a popup, on social media – among other things. Choose the way you want to present your survey to your target audience and share a link to the survey directly from your LeadQuizzes dashboard.
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(Optional) Add some survey incentives
You catch more flies with honey than you do with vinegar. You can entice your customers to participate by offering a discount, voucher, special access to some type of feature or something else to sweeten the deal.
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Sit back and watch the responses come in
You’ve done everything in your might to get amazing insights from your customers with your survey. Now relax as you collect their feedback and prepare to act on it in the future.
