Google Forms vs Typeform: Who Makes a Better Online Form?

Looking for a reliable, affordable and simple tool to create online forms? It’s no surprise that two of the most popular tools popped into your mind – Google Forms and Typeform. While both live up to their reputation, the fact is, there is no one-size-fits-all solution, so what may work for one person won’t necessarily sit right with you.

In this article, we’ll compare the two form builders made for both business and casual users – and see which one is right for you. Plus, we’ll introduce a third option that may work better as a professional, versatile form and survey builder – one of the best online quiz makers – LeadQuizzes.

Google Forms vs Typeform: Basic Introduction

Google Forms is one of the Google Workspace tools alongside Google Docs, Google Slides, Google Sheets, etc. It’s one of the simplest and most popular online tools for creating simple customizable online forms sharable via link. It’s free and available to anyone with a Google account.

Typeform is a specialized software for creating customizable online forms, surveys, polls and analyzing feedback. It’s liked for its drag-and-drop form builder, stylish and engaging user interface, and more than 120 integrations allowing users to effortlessly use, share, and export forms and data.

While the basic introduction already sets the tone for these two competitors’ strengths and weaknesses, let’s dive deeper into features and technical details regarding these online form makers.

Features: Typeform vs Google Forms

Google Forms Features

As we already mentioned, Google Forms is a straightforward tool that allows you to create simple online surveys and forms with closed-ended questions, single and multiple-choice answers, as well as open-ended questions and responses. Beyond that, its list of features is fairly short.

Google Forms offers:

• Templates
• Question branching
• URL customization
• Integrations
• Logic branching
• Automatic summaries

Typeform Features

Typeform, on the other hand, is a specialized tool, so its list of advanced features packs a heavier punch compared to Google Forms:

• Logic branching
• 3,000+ templates
• Drag-and-drop form builder
• Data analysis
• Skip logic
• Support audio/images/video
• Lead generation
• 300+ integrations

Templates and Design: Google Forms vs Typeform

Google Forms Templates and Design

If you were imagining glossy eye-candy forms, we’re sorry to disappoint. Google Forms falls short in this regard, with less than 20 pre-made templates available, divided into three categories with specific question types: Personal, Work, and Education.

The templates let you tweak your questionnaire. For example, the education assessment quiz allows you to set up correct/incorrect answers, assign value to questions, and enable respondents to see their scoring as they answer the questions.

On top of that, this tool includes logic branching, also known as question branching or conditional logic. It lets users skip to different sets of questions based on their answers. Your finished form can be easily shared using a customizable URL.

Google Forms lets you add images and videos and change colors and fonts, but the builder isn’t extensively customizable.

Typeform Templates and Design

Typeform has a simple user interface with the motto “one page – one question”. But it’s not just eye-candy for respondents, the user experience is also cool on the back-end. You can add, build, and customize questions, answers, and logic branching with a visually engaging drag-and-drop builder.

Typeform also has hundreds of form, survey, and quiz templates. These include application forms, business forms, file-upload forms, etc. You can also add images and videos to your online form.

Analytics and Integrations: Typeform vs Google Forms

Google Forms Analytics and Integrations

Since Google Forms is a basic tool, it doesn’t offer integrations per se, but it can be combined with other Google tools. On top of that, most online software tools offer integrations with G-Suite tools.

In terms of analytics, you get charts with real-time response data for a clear review. You can also access the raw data with Google Sheets if you want to dive deeper.

Typeform Analytics and Integrations

With Typeform, you get built-in data analytics that allows you to share reports and give you some basic data points. However, if you need something that goes beyond that, Typeform offers more than 120 integrations that will blend Typeform into your workflow.

Some of the integrations include email automation, analytics, CRM, and marketing software, such as MailChimp, Google Analytics, Hubspot, Salesforce, Zapier, etc. However, some of these integrations – namely Google Analytics and Salesforce, are only available as part of the pricier Business subscription plan.

Pricing: Google Forms vs Typeform

Google Forms Pricing

As part of the G-Suite, using Google Forms is completely free and available to everyone with a Google account. If you need access to more advanced features, you need the Business Standard Workspace.

Typeform Pricing

Typeform offers a free plan and three pricing plans – Basic, Plus and Business. On top of that, there is also a specially tailored Enterprise Plan.

The free version lets you create unlimited forms, but there’s a catch – only 10 questions per form and 10 responses per month. It includes logic jumps, access to templates, options to embed your form and integrate with other apps.

Basic, Plus and Business yearly paid plans cost respectively $25, $50, and $83 monthly. 

The Basic plan allows 100 Typeform responses, allows users to receive file uploads (up to 1GB) and payments via Stripe, and serves one user. Plus and Business plans give you access to more advanced features and allow higher limits (users, responses and uploads).

Note that there are also separate Growth pricing plans (Essentials for $166/month and Pro for $291) for customers who want to focus on lead capture, qualification, and conversion.

Customer support and user reviews: Google Forms vs Typeform

Google Forms Customer Support

Google’s customer service includes email, a help desk, FAQs and forum, a knowledge base, phone support, 24/7 live rep and chat. 

It has a rating of 4.7 on Capterra with over 10,000 reviews.

Typeform Customer Support

Typeform’s customer support options include email, a help desk, FAQs and forum, a knowledge base with tutorials, as well as live chat. Users on the paid Business Plan are a top priority.

This form maker has a rating of 4.7 on Capterra with over 800 reviews.

Final verdict: Google Forms vs Typeform

We leave the final decision up to you, as the choice depends on your needs; here is a quick overview of the pros of each tool.

Google Forms Pros

When it comes to pros with Google Forms, its main strengths are:

• Ease of use
• Reliability
• Time-saving
• Affordability

Google Forms is a no-nonsense, reliable tool with a straightforward form-creation process that is easy to use on both ends. With this tool, you can make and deploy an online form in less than thirty minutes, with no limitations on the number of questions and responses. And best of all, it’s free!

So, is Google Forms for you?

If you’re looking to simply collect data via online forms for educational or day-to-day purposes, such as contact forms, Google Forms would be a good choice as a reliable and affordable tool. However, if your ambitions go anywhere beyond that, it’s much better to invest in a specialized online form tool or simply look for more complex Google Forms alternatives.

Typeform Pros

The main Typeform pros include:

• Aesthetic design
• Friendly user interface
• Data analytics
• Rich template library
• Customization options
• Many integrations

Typeform’s minimalistic, interactive design is much more pleasing than Google’s. This survey software has more customization options. On top of that, it comes with plenty of useful integrations.

So, is Typeform for you?

If you are a business user with specific goals and a preference for strong visual branding, Typeform could be a good choice for you.

However, if you want more design options, ease of use and lead-capturing features without the high costs, you may want to consider Typeform alternatives.

Want to explore options?

Don’t stop at Google Forms and Typeform. Plenty more online form, quiz and survey tools pack even better design, simpler UI and multiple handy options such as logic branching, lead generation, AI quiz building, useful integrations and content promotion. Sounds interesting? Check out LeadQuizzes – here are seven reasons why you definitely should!

Why LeadQuizzes is Great Typeform and Google Forms Alternative

1. Options for surveys and quizzes

Apart from letting you create beautiful online forms, both from templates and scratch, LeadQuizzes also helps you create surveys, questionnaires, and engaging quizzes! You can use them for pretty much any purpose – from marketing and sales to education and services. It includes question branching and multiple design options (e.g. colors, fonts, background images, branding, buttons, borders)!

2. Cool design

If you enjoy a more straightforward and practical design, LeadQuizzes might be your best pick. This quiz maker comes with a drag-and-drop builder that keeps things simple and options open – you can shake up your online form with different types of questions, add images and videos and get playful with your brand visuals or personal aesthetic.

3. Templates

Save time with the LeadQuizzes template library of quizzes, surveys and online forms. Choose whatever you need, e.g.:

• Online contact form
• Order form
• Lead generation form template
• Event registration form
• Sales contact form
• Customer feedback form

4. Goal-orientation

LeadQuizzes was created to help you achieve your business (or personal) goals! It’s fine-tuned for maximum engagement among your respondents or potential business clients – from the first click to capturing leads or closing the deal.

Your forms, quizzes, and surveys are shareable via embed options or with modern content promotion features, such as:

• Website popup
• Announcement bar
• Embeddable CTA
• Optimized ad campaigns
• Exit intent popup

The Facebook Pixel integration allows you to promote your content with Facebook quiz marketing, build custom audiences, and create conversion events.

Our reporting tools show you how respondents engage with your online forms. This information can help you fine-tune your forms and quizzes for better results.

Want to know how a simple online quiz or form can bring you more than 35,000 sign-ups in only three weeks? Check out the story of Bourbon and Boots!

5. More for less money

With LeadQuizzes, you get a free trial period to test all features before committing to a paid plan. 

After 14 days you can choose from one of the three pricing plans:

• Starter Plan: Priced at $37 per month, this plan includes 1 website account and allows up to 2,500 responses each month.
• Pro Plan: At $74 per month, this plan offers custom branding and A/B testing features.
• Premium Plan: For $186 per month, this plan provides 15,000 responses per month, email lead generation results, and UTM web tracking capabilities.

Each plan enables thousands of answer submissions monthly. Plus, with the more affordable annual billing, we offer a 30-day money-back guarantee.

Ready to create your first online form with LeadQuizzes? Sign up here!

6. AI functionality

Do you find it challenging to come up with quiz questions? You don’t have to worry about that. LeadQuizzes has an AI quiz generator that helps you create engaging quizzes in minutes. Simply provide a prompt and the tool will generate the whole quiz for you, including titles, questions and all the details. Feel free to customize the generated results to your liking!

7. Happy customers

LeadQuizzes has numerous case studies showcasing users who have successfully implemented quiz marketing strategies with our platform.

For example, Dr. Michael R. Smith, founder of Empath Connection, wanted to boost lead generation from his website traffic and gain deeper insights into his audience. Before switching to LeadQuizzes, he was getting around 300 signups per month with a 15% completion rate using another service.

Dr. Smith used LeadQuizzes to make his quiz easier to find and added it to the menu bar of his website. Visitors answered fifteen quick personality questions and provided their name, email, and phone number to see their empath personality results.

The Empath Connection saw a significant improvement – over 1,200 new health leads each month and a 53% completion rate. That’s a 400% increase in lead capture!

They also used the demographic data collected to enhance product development, prioritize new features, create detailed customer personas, and shape their content marketing strategy.

Google Forms vs Typeform vs LeadQuizzes: Comparison table

Conclusion

When choosing between Google Forms and Typeform, the best option depends on your specific needs and goals.

If you’re looking for a straightforward, cost-effective solution to create forms, Google Forms is a reliable choice. On the other hand, if you want to create more engaging, visually appealing forms with advanced customization options, Typeform might be better.

But there’s also the noteworthy form builder, LeadQuizzes, a tool specializing in lead generation and audience engagement. Installing the LeadQuizzes script on your website lets you use plenty of content promotion options like an announcement bar, website popup, embeddable CTA, optimized add campaigns and exit intent popup. 

Plus, it offers an AI quiz builder, helping you create quizzes within an eye blink. Just give our AI builder a few prompts and let it generate the whole quiz with question and answer suggestions. Seems interesting? You can try all these features free for 14 days – sign up for LeadQuizzes.

FAQ

Which is better, Google Form or Typeform?

Both Google Forms and Typeform are great form builder tools, but the right choice depends on your needs.

Google Forms is good for simple, cost-effective data collection and integrates well with other Google tools. Typeform excels in creating engaging, visually appealing forms with advanced customization and interactivity.

But don’t stop at those two tools. Your perfect solution might be just around the corner. For example, you can take advantage of LeadQuizzes 14-day trial period and explore its impressive features including:

• Lead generation
• AI quiz building
• Logic branching
• Content promotion 
• Useful integrations

You don’t need to give out your credit card number – your name, email address and website URL are enough to start your adventure with LeadQuizzes.

Is there a better option than Google Forms?

There are several compelling alternatives to Google Forms that may better suit your needs, depending on your specific requirements for form creation and data collection. 

For instance, LeadQuizzes is a perfect tool for lead generation and content promotion. It offers more extensive customization of forms, including fonts, colors, backgrounds and layouts. Having the LeadQuizzes script installed on our website lets you use features like an announcement bar, embeddable CTA or website popup.

And it supports a wide range of third-party integrations, including Mailchimp, and ActiveCampaign. 

On top of that, LeadQuizzes offers more in-depth analytics than Google Forms. Users can track metrics such as completion rates and drop-off points to optimize their forms based on user behavior. 

Why do people use Typeform?

People use Typeform because it offers an engaging and visually appealing way to collect information. It also provides helpful features like conditional logic, personalized questions, and easy integration with various tools.

Is Google Forms a good survey tool?

Google Forms is a solid choice for those seeking a straightforward, free survey tool. However, users requiring more advanced features or customization may want to explore other options.