Best Online Quiz Maker: 10 Top Picks for 2024

We all love how interactive content drives engagement. In fact, it’s one of the top marketing trends; according to Forbes, the number of businesses using interactive content in marketing almost doubled between 2023 and 2024. 

Whether you want to make a trivia quiz, create a marketing quiz or send an employee engagement survey, the tool you choose can significantly impact your results. But, finding the best online quiz maker among the dozens available can give you a headache.

This guide explores the top 10 online quiz makers for 2024 and helps you navigate each tool’s features, pricing and unique strengths to improve your interactive content game.

Best online quiz maker: A comprehensive list

LeadQuizzes

LeadQuizzes is one of the best survey tools for businesses, educators and marketers who want to create engaging and interactive quizzes with minimal effort.

This interactive quiz maker simplifies quiz creation. It’s a user-friendly platform with powerful features and an intuitive design. 

It includes AI functionalities which help users quickly construct questions for lead generation and optimize quiz layouts for better user engagement. The AI quiz generator can also create advanced forms and interactive content instantly. 

LeadQuizzes causes better lead generation and consumer research by allowing users to capture detailed insights and segment their audience based on quiz answers. Not only that, but it also includes features that help you get more quiz respondents. How?

First, you need to have our script installed on your website. Then you can just add content promotion features to your website from within the LeadQuizzes app. These functionalities include:

• Website popup
• Announcement bar
• Embeddable CTA
• Optimized ad campaigns
• Exit intent popup

There are many case studies you can browse through that show how LeadQuizzes boosts leads, improves learning materials and scales businesses:

1. Annamarie Skin Care—$200,000 in new sales and 20,258 new leads in two months
2. Empath Connection—400% increase in lead capture
3. Conscious Kids Club—2,780 new education leads in one month

Customizable templates, advanced analytics and seamless integrations with popular marketing tools help users easily create quizzes for growth and engagement.

Key Features

• AI-driven quiz creation: Use the power of AI to streamline quiz creation—from generating questions to optimizing layouts for better user engagement.
• Content promotion features: Easily add pop-ups, banners, CTAs etc. to get more respondents for your quizzes.
• Drag-and-drop builder: Create quizzes fast with a simple drag-and-drop interface to make quiz design intuitive and efficient.
• Customizable templates: Access pre-built templates such as Buzzfeed style, diagnostic and scored quizzes to kickstart your quiz creation process.
• Advanced analytics: Gain deep insights into quiz performance with detailed analytics like completion rates, engagement metrics and response analysis.
• A/B testing: Experiment with different quiz formats and questions to see what resonates best with your audience.

Popular Integrations

• MailChimp
• HubSpot
• Zapier
• Salesforce
• Google Analytics

User Ratings

LeadQuizzes has an impressive 4.4/5 star rating on Capterra.

Pricing

• 14-day Trial: Free
• Standard: $37/month 
• Pro: $74/month 
• Premium: $186/month 

Typeform

Typeform is an online quiz and survey maker with a sleek interface and engaging user experience.

It’s designed to make forms, quizzes and surveys with high response rates and more meaningful interactions. 

Typeform is visually appealing and easy to use for businesses conducting different types of market research, as well as educators, startups and solopreneurs. It includes an intuitive drag-and-drop builder and customization options for users to fit quizzes to their brand.

Key Features

• Quick automation: Automatically send quiz takers to the product page for recommendations straight after they get their results. 
• Quiz templates: Customize the pre-designed templates to match your brand’s style and voice.
• Conditional logic: Implement conditional logic to change the flow of your quiz or survey based on respondent answers.
• Multi-device compatibility: Typeform quizzes and surveys are fully responsive on any device—from desktops to smartphones.

Popular Integrations

• Calendly
• HubSpot
• Klaviyo

User Ratings

Typeform has a 4.5/5 star rating among its customers. 

Pricing

• Simple Features Plan: Free version
• Basic: $25/month
• Plus: $50/month
• Business: $83/month
• Enterprise: Custom

See also: Typeform alternatives

Jotform

Jotform is an online form builder that lets users create everything from simple contact forms to complex surveys and quizzes. Its drag-and-drop interface makes form creation quick and straightforward. The library of customizable templates helps users get started.

The quiz tool includes integrations with popular apps and services so you can connect your own quiz forms to existing workflows.

Key Features

• Payment processing: Integrate payment gateways directly into your forms to collect payments, donations and orders.
• Conditional logic: The smart forms change to perform calculations, send custom emails and show specific messages based on how users interact with them.
• Template library: There are many pre-designed templates—product order, new customer registration and hotel booking forms to fit your specific needs.
• Online voting tool: Gather votes by generating online voting booths, image polls and mock elections to connect with your community. 

Popular Integrations

• Google Forms
• Zapier
• Mailchimp

User Ratings

Jotform is rated 4.7/5 on G2. 

Pricing

• Starter: Free version
• Bronze: $34/month
• Silver: $39/month
• Gold: $49/month
• Enterprise: Custom

See also: Jotform alternatives

ProProfs

ProProfs is an online quiz maker and learning management system for creating engaging quizzes for educators, trainers and businesses.

It offers automated grading, detailed analytics and customizable templates. All the features mentioned make it a favorite among instructional designers and for corporate training.

This quiz tool boosts learning through multiple choice, instant feedback and detailed explanations.

Key Features

• Automated scoring: ProProfs quiz maker automatically grades test questions and provides instant feedback to users to save time and help with corporate training.
• Customizable themes: There are personality, scored or holiday templates and themes that can match your brand and quiz goals.
• Detailed reporting and analytics: You can track quiz performance with in-depth analytics—individual scores, completion rates and question-by-question breakdowns.
• Support for multimedia: There are options to add images, videos and audio files to your own quiz to make it more interactive.

Popular Integrations

• Salesforce
• WordPress
• ActiveCampaign

User Ratings

ProProfs quiz maker has a 4/3.5-star online rating.

Pricing

• Basic Features: Free plan
• Business: $19.99/month

See also:  Proprofs alternatives

SurveyMonkey

SurveyMonkey has everything from simple polls to complex market research surveys.

Users can create unlimited quizzes using the intuitive interface with extensive customization options. The “Build it for me” feature helps choose what kind of survey you want to create based on your goals. 

This software also gives recommended questions and answers to make creating quizzes faster. If you already have the questions waiting online, just import them directly into the survey with a few clicks. 

Key Features

• Advanced survey logic: Create personalized surveys using advanced skip logic and question branching.
• Real-time analytics: Access detailed, real-time analytics and reports to track responses to quiz questions on multiple quizzes simultaneously.
• AI-powered insights: The AI-driven tools automatically generate insights from survey data to identify trends and patterns quickly.
• Team collaboration: Collaborate with team members in real time while multiple users work on survey creation, review responses to quiz questions and share insights within the platform.

Popular Integrations

• Tableau
• Microsoft Teams
• Marketo

User Ratings

SurveyMonkey is rated 4.4/5 on G2.

Pricing

• Single User: Free plan
• Advantage: $25/month
• Premier: $75/month
• Enterprise: Custom 

See also: SurveyMonkey alternatives

Interact

Interact helps create engaging, interactive quiz questions for lead generation and audience engagement. These fun quizzes are popular among marketers and website owners.

The platform allows users to create branded online courses and quizzes that grow email lists and increase conversions. Interact strongly emphasizes marketing automation to streamline the lead generation process and nurture more leads.

This online quiz-making platform lets users create quizzes with personality questions, product recommendations or engaging learning experiences.

Key Features

• Sharing options: Share your quiz or embed it directly on any website or use promotional tools to show it to a larger audience.
• Quiz funnel builder: Create personalized quiz funnels that guide users through tailored outcomes and offers based on their answers.
• Brand customization: Fully customize your quiz design to match your brand—including fonts, colors and logos.
• Detailed quiz analytics: Access real-time feedback on quiz performance, engagement rates and lead conversions.

Popular Integrations

• Act-On
• ClickFunnels
• Flodesk

User Ratings

Interact is rated 4.6/5 by customers.

Pricing

• 14-Day Trial: Free
• Lite: $27/month
• Growth: $53/month
• Pro: $125/month

See also: TryInteract alternatives

Google Forms

Google Forms is a free quiz maker for simple surveys, quizzes and feedback forms.

This tool is part of the Google Workspace suite. It’s an accessible, straightforward, no-cost solution to collect data.

The comparison of Google Forms vs Typeform highlights Google’s simplicity and accessibility. It also shows how Google Forms is accessible across multiple devices around the world.

Key Features

• Free unlimited quizzes: Google Forms allows users to create and collect unlimited quizzes and responses at no cost.
• Real-time collaboration: This tool supports real-time collaboration by enabling multiple users to edit a form or quiz simultaneously.
• Automatic data collection with Google Sheets: Responses are synced to Google Sheets for easy data organization, analysis and sharing.
• Customizable question logic: Conditional logic changes questions based on respondents’ answers.

Popular Integrations

• Zapier
• Google Office (Sheets, Classroom, Docs)
• AWeber

User Ratings

This tool has a 4.7 rating on Capterra.

Pricing

• Personal: Free plan
• Business Standard: $12/month

See also: Google Forms alternative

Involve.me

Involve.me is an interactive content creation platform where businesses create engaging quizzes, surveys and forms.

It offers more advanced customization options and interactive features like embeds, popups, hidden fields and multiple outcome pages. 

The registration process, onboarding experience and AI form generation make it simple for new users to learn the quiz maker without requiring extensive trial and error. Support staff is available during all steps of the quiz-making process to answer questions and point users in the right direction. 

Key Features

• Various quiz types: Create multiple choice, fill-in-the-blank and short answer test questions to fit your needs and audience preferences.
• Live gaming and competitions: Engage your audience in real time by creating live games and competitions, which will create an interactive experience with higher engagement.
• Drag-and-drop builder: Easily customize your quizzes, forms and interactive content with a user-friendly drag-and-drop interface.
• Customizable outcome logic: Use conditional logic to create personalized user experiences based on their responses.

Popular Integrations

• Brevo
• Braintree
• Freshsales

User Ratings

Involve.me has a 4.7/5-star rating on G2.

Pricing

• Free: $0
• Basic: $29/month
• Pro: $59/month
• Personal: $99/month
• Business: $129/month
• Agency: $199/month
• Enterprise: Custom 

See also: Involve.me alternatives

ScoreApp

ScoreApp is a quiz funnel builder that delivers instant feedback and offers tailored recommendations to its audience.

What sets ScoreApp apart is its focus on personalized results and recommendations through tailored feedback. Its built-in lead nurturing lets users capture leads and automate follow-up processes.

Key Features

• Score-based quizzes: Create quizzes that provide personalized scores and feedback to users.
• Lead generation funnel: Integrate quiz results into marketing funnels to automatically send leads into CRM systems or email lists for follow-up.
• Customizable branding: Personalize every quiz aspect to reflect your brand—logos, colors and fonts.
• Detailed user insights: Access reports on scores, geo-location and completion rates to track how users interact with your quizzes.

Popular Integrations

• Keap
• ConvertKit
• Slack

User Ratings

Trust pilot users rate ScoreApp at 3.7/5.

Pricing

• Free: $0
• Starter: $32/month
• Business: $65/month
• Pro: $107/month 

See also: ScoreApp alternatives

Outgrow

Outgrow is used to create interactive content such as quizzes, calculators and assessments that drive engagement and conversions.

According to Outgrow reviews, creating quizzes with high engagement and personalization is easy with this tool. You can use text input fields, multiple choice options, date and time pickers and file uploads to create forms or quizzes. 

The calculator feature is helpful when figuring out mortgage payments or discounts. This could be helpful for banks, financial institutions or online stores.

Key Features

• Customizable calculators and assessments: Create personalized calculators that provide results based on user inputs.
• Advanced conditional logic: Implement conditional logic to create dynamic content that adapts to user responses.
• Real-time analytics and insights: Access traffic, conversion rate or engagement analytics that track user interactions
• Branching logic: Send test takers down different paths based on responses with unlimited branches plus and/or logic linked to each question. 

Popular Integrations

• Kajabi
• Flodesk
• LeadConnector

User Ratings

Outgrow is rated 4.8/5 on G2.

Pricing

• Free Forms: $0
• Freelancer: $14/month
• Freelancer Pro: $25/month
• Startup Special: $55/month
• Essentials: $95/month
• Business: $600/month
• Enterprise: Custom

Best online quiz makers: Comparison table

How to pick the best online quiz maker? Selection criteria

Here’s a guide to help you make an informed decision when choosing the best online quiz maker.

Features

Evaluate the range of features offered by the quiz maker. Look for tools that provide customizable templates, various question types—multiple choice, fill-in-the-blank, short answer and interactive elements like conditional logic or scoring systems. Consider whether the tool supports multimedia integration, real-time analytics and easy integration with other CRM or email marketing platforms.

Customer reviews and case studies

Customer opinions and success stories show the quiz maker’s user experience and effectiveness. Reviews provide information about the platform’s reliability, ease of use and customer support quality. 

Pricing

The pricing structure of the quiz maker must fit within your budget. A free plan is good because it lets you test out the tool in action. That being said, a good overall balance of cost and value is more important than price alone. 

Conclusion

The right online quiz maker engages your audience, gathers insights and achieves your marketing or educational goals. This list of the ten best online quiz makers for 2024 makes it easy to choose the right fit for your business.

The quiz makers listed above all have unique features—AI quiz generation, unique pre-made templates or in-depth response analytics—that set them apart as the best on the market.

If you need customizable quiz funnels, lead generation capabilities, comprehensive analytics and advanced features, LeadQuizzes is the best online quiz maker for you. Sign up to see how LeadQuizzes transforms interactive content into actionable insights and drives higher engagement and conversion rates.

FAQs

What is the best website to make a quiz?

The best online quiz maker with powerful AI generation and highly customizable template options is LeadQuizzes. A few other quiz tools include Typeform, Google Forms JotForm and Proprofs quiz maker. 

How to make a free quiz online?

1. Select a template
2. Customize your design
3. Add extra features (images or branding elements)
4. Save and share your quiz with test-takers

What is the best free online quiz maker for teachers?

The best free test makers for teachers include LeadQuizzes, JotForm, Kahoot and ProProfs quiz makers.

What is an online quiz maker like Kahoot?

Some online quiz makers like Kahoot include Quizlet, Poll Everywhere and LeadQuizzes.